#netflix-upfronts

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fromExchangewire
5 hours ago

Digest: Google AI Overviews Harming Referral Traffic by up to 25%; Netflix more than Doubles US Upfront Commitments

Google AI Overviews is harming publisher referral traffic from Google Search by up to 25%.
Netflix's US Upfront commitments have more than doubled year-over-year, reflecting growth across various segments.
MSQ Partners has ruled out a merger with S4 Capital, clarifying no discussions took place regarding any proposal.
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