Data from Spate shows that beauty's top 10 brands by TikTok views growth during the first quarter of 2026 were catalyzed almost entirely by paid content rather than organic virality.
Vetiver is one of the most distinctive notes in perfumery, inspired by a verdant, tropical grass grown in countries such as Haiti, India, and Indonesia. In perfumery, it's the roots that are valued for their aromatic compounds, producing a unique oil that is both earthy and fresh.
When pop sensation Sabrina Carpenter shared a TikTok video talking about her favourite lip balm, she described how it absorbs the lips' natural pH and "brings out this beautiful pink" and keeps them "super moisturised." The product went viral, as did the concept of pH-reactive make-up.
Lotus sprout extract is derived from the young shoots of the lotus plant, which are rich in antioxidants and protective phytonutrients. Because sprouts are in an active growth phase, they contain concentrated bioactive compounds that help defend the skin against environmental stressors.
Research shows that in the days following the spring transition, there are measurable increases in sleep disruption, impaired alertness, workplace errors, motor vehicle accidents, and even short-term elevations in cardiovascular events and blood sugar variability.
You don't have to overpay for luxury or convenience - you can score the great finds below on Amazon starting at just a few bucks. There are genius inventions to upgrade your daily rituals and make your usual tasks much easier to complete at work, at home, in the car, and more. If you want to make every part of your life feel and look fancier, just scroll on.
Consultant dermatologist Dr Aiza Jamil says facial puffiness is usually caused by fluid retention and common triggers include high salt and alcohol intake, allergies and lack of sleep. Dr Tina Tian, also a consultant dermatologist explains most viral hacks fall into three categories - cold exposure, massage and temporary tightening effects. They can "genuinely reduce visible swelling and provide relief but the key word is temporary - they won't permanently change facial structure".
Wavytalk: Hair Tools Create salon-quality hairstyles at home with one tool. Wavytalk's Curlmaker rotating curling iron comes with three interchangeable barrels, so you can make tight ringlets, loose waves, and more. The award-winning Blowout Express combines a brush and curler. Its fast, dual-heat design saves time and smart technology adds shine for a smooth, frizz-free look. Silk'n: Hair Removal Devices Remove hair at home easily and comfortably.
Being an incense obsessive myself, it's important to note that while there's a loose parallel with the sticks you light at home, incense colognes are far more malleable and dimensional. On the skin, incense becomes an atmosphere built from resins and woods that shifts and evolves with your chemistry as it diffuses throughout the day.
You know those people who make you do a double-take when they mention their age? The ones who casually drop they're 52 but look like they could be in their mid-thirties? I met someone like this at a coffee shop last week. She mentioned her adult son was turning 30, and I nearly choked on my drink. I would've guessed she was maybe 40, tops. When I asked about her workout routine, she laughed and said she hadn't been to a gym in years.
Tallow is just rendered fat from bovines, but the term tallow gets used for sheep and goat fats sometimes as well. When I first saw it popping up, it was part of that workout bro, slightly RFK Jr.tinged "return to ancestral practices" stuff. You know, the guys who lift and run barefoot.
vyv (pronounced v-eye-v), a new personalized vitamin and supplement brand designed for women ages 20 to 30 who want wellness to feel intuitive, flexible, and easy to keep up with. Think less pressure, fewer bottles, and way more "this actually works for my life." vyv is the younger sister brand to Persona™ Nutrition, designed with a fresh lens for Gen Z/Millennial females juggling packed schedules, shifting hormones, and big goals-without asking them to become supplement experts along the way.
This opening episode dives straight into detoxing. From juice cleanses and detox teas to charcoal pills, foot pads, and coffee enemas, Edwards and Baumgardt watch, wince, and occasionally laugh their way through some of the internet's most popular detox trends. Along the way, they ask what these products claim to remove, how they supposedly work, and why feeling worse is often reframed online as a sign that a detox is "working."
The conference convened Organic & Natural Health members, board leaders, and industry stakeholders from across the supply chain. It opened with a keynote from Debra Short, executive director of , who reflected on the organization's history and reinforced the critical role independent retailers play as the frontline for consumer education and access. During the event, SENPA and Short were presented with the Organic & Natural Health Association Champion Award, honoring a longstanding commitment to advocacy, education, and compassion in support of independent natural products retailers.
If you're always searching for ways to look more polished, less tired, or just, well, better, this article is for you. Ahead, you'll find over 50 random, cheap things from Amazon that take mere minutes to accomplish their jobs - whether that's delivering an instant, vacation-worthy glow or tailoring loose-fitting clothing in a pinch. Scroll on to discover the products that'll make getting ready much quicker, easier, and frankly, more enjoyable.
Need a moisturizer? Here are 800 options to choose from with ingredient lists that sound nice, but what the hell is bakuchiol, and do you even need it? At Scary Mommy, we turn to our group chats and each other for product recommendations all the time - it helps narrow down the endless options to a few really good ones. In that spirit, these are the beauty products Scary Mommy editors have actually been reaching for all January long.
Remember that viral TikTok showing someone's $500 skincare routine? I watched it three times, mentally calculating how many months of rent that collection represented. Then I looked at my own bathroom shelf, packed with Korean beauty products that cost me less than a nice dinner out, and realized something: My skin had never looked better, and I'd spent a fraction of what my luxury-brand-devoted friends had.
At the start of the year, the most activity I can manage is to pop on a podcast and haul myself into a bubble bath. The Guardian's journalism is independent. We will earn a commission if you buy something through an affiliate link. Learn more. It's a comfort that has made me an expert in every bath cream, foam and salt on the high street. I am practically incapable of passing a shelf without popping a new one in my trolley.