"I'm the founder and chief visionary officer of Wellnesse, a B Corporation that produces all-natural personal care products. Our flagship item is a mint-flavored whitening toothpaste, made without toxic ingredients such as fluoride, glycerin, or sodium lauryl sulfate. We believe what goes in or on your mouth affects your entire body, so our focus is on safe, effective alternatives that outperform conventional options."
"Our toothpaste's key ingredient is micro hydroxyapatite, a naturally occurring mineral that makes up your teeth and bones. Unlike fluoride, it helps remineralize and repair enamel, filling soft spots and even reversing minor cavities. We've received hundreds of testimonials from customers who've seen major improvements in oral health. We also use extracts from neem, a tree native to India, for whitening, and green tea extract for overall gum and tooth health - ingredients that work synergistically for stronger, cleaner teeth."
"Seth Spears is a Colorado-based entrepreneur who once taught consumers how to make their own non-toxic personal care products. He says customers valued the results but not the actual production process. "They kept asking us for ready-made versions," he told me. So he launched Wellnesse, a direct-to-consumer brand producing all-natural self-care goods, in 2020. Toothpaste quickly became the dominant item. In our recent conversation, Seth shared the origins of Wellnesse, the demand for holistic oral care, marketing challenges, and more."
Wellnesse launched in 2020 as a direct-to-consumer brand focused on all-natural personal care, with toothpaste as the flagship product. The toothpaste is mint-flavored and formulated without fluoride, glycerin, or sodium lauryl sulfate. Micro hydroxyapatite serves as the key active ingredient, aiding remineralization, repairing enamel, filling soft spots, and reversing minor cavities. Neem extract and green tea extract contribute whitening and gum-health benefits, working synergistically for stronger, cleaner teeth. Hundreds of customer testimonials report improved oral health and reduced sensitivity, including users who previously relied on Sensodyne. Prior activity included teaching DIY personal-care production, but customers preferred ready-made products.
Read at Practical Ecommerce
Unable to calculate read time
Collection
[
|
...
]