MarketingfromMarTech1 week agoWhat if you didn't follow up on MQLs? | MarTechHigh-intent scoring often fails to produce self-identifying conversions for consultative, relationship-driven services without targeted outreach and data accuracy.
Marketing techfromMarTech2 months agoHow strong brands build stronger B2B pipelines | MarTechB2B marketers must prioritize brand building over traditional MQL-focused tactics to thrive in an AI-driven market.
fromMarTech4 months ago5 suggestions for moving beyond MQL | MarTechExecutives crave an easy, unequivocal measurement of a customer's readiness to buy. But this metric is worse than fiction; it's disinformation.Marketing tech