#mortgage-rate-buydowns

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#lennar #new-home-prices #incentives #builder-incentives #gross-margin-compression #housing-demand-and-backlog
Real estate
fromFast Company
2 weeks ago

Homebuilder Lennar's average home price is down 21% from the pandemic housing market boom peak

Lennar's reported decline in average selling price is primarily driven by aggressive incentives—mainly mortgage-rate buydowns—rather than equivalent reductions in pre-incentive home prices.
Real estate
fromFast Company
2 months ago

Housing affordability is stretched so thin that D.R. Horton is leaning even harder on 3.99% mortgage rate buydowns

D.R. Horton is using widespread mortgage-rate buydowns to sustain sales, increasing incentives that compress margins while net orders rise and backlog shrinks.
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