Digital advertising shifts towards bigger-picture marketing analysis amidst privacy changes, integrating incrementality measurement method alongside MTA and MMM for better insights.
InMarket Acquires MMM Startup ChannelMix (And Says That Its Tech Is Up To Code After Settling With The FTC) | AdExchanger
The value of combining MMM and MTA for better marketing insights.
Digital advertising shifts towards bigger-picture marketing analysis amidst privacy changes, integrating incrementality measurement method alongside MTA and MMM for better insights.
InMarket Acquires MMM Startup ChannelMix (And Says That Its Tech Is Up To Code After Settling With The FTC) | AdExchanger
The value of combining MMM and MTA for better marketing insights.