MLS touts significant viewership growth in Year 3 with Apple
MLS reports 3.7 million average global viewers per weekend slate and 120,000 Apple TV viewers, claiming strong year-over-year growth amid measurement ambiguities.
The Bundesliga's deal with Mark Goldbridge is odd, and exactly what MLS is missing with Apple
Mark Goldbridge will stream 20 Bundesliga matches on his YouTube channel, drawing large live audiences and highlighting streaming visibility versus MLS's lower reported viewership.