Marketing
fromDigiday
16 hours agoCreator content has become critical for retail media networks
Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
"I've spent a lot of time looking at the comment sections on these videos actually, and it does not seem like bots. I clicked on people's profiles, these are real profiles, thousands of followers, no signs of inorganic activity. People just like it."
It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.