How to Track Microsoft Bing Ads Keyword Performance and Analyze Engagement in GA4Effective keyword performance tracking is essential for optimizing marketing campaigns.Microsoft Ads requires manual setup for URL tracking, unlike Google Ads.Implementing tracking parameters enhances data customization and insight gathering.
Malvertising Scam Uses Fake Google Ads to Hijack Microsoft Advertising AccountsA new malvertising campaign targets Microsoft Ads users with fake Google ads to steal login credentials.
Microsoft rolls out Copilot AI to more advertisers | MarTechMicrosoft Ads expanding Copilot trial to more advertisers for feedback and optimizationCopilot uses AI for asset recommendations, simplifying content creation process for users.