'This is an investment that has been calculated' - How and why Miche overhauled Groupama FDJ's 27-year deal with ShimanoMiche's growth strategy focuses on joining the WorldTour to enhance brand perception and visibility.
Groupama-FDJ drop Shimano wheels for storied Italian brand for the 2025 seasonMiche will supply wheels and components to Groupama-FDJ for the upcoming 2025 race season, marking a significant partnership in professional cycling.
'This is an investment that has been calculated' - How and why Miche overhauled Groupama FDJ's 27-year deal with ShimanoMiche's growth strategy focuses on joining the WorldTour to enhance brand perception and visibility.
Groupama-FDJ drop Shimano wheels for storied Italian brand for the 2025 seasonMiche will supply wheels and components to Groupama-FDJ for the upcoming 2025 race season, marking a significant partnership in professional cycling.