Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Musée d'Orsay hosted an exhibit last year called "Art is in the Street," which cataloged "the spectacular rise of the illustrated poster in Paris during the second half of the 19th century." The prints were lithographs - drawings made on limestone with greasy pencils, which were then exposed to water and inverted onto sheets of paper. Typically, each color got its own stone. The finished product was a firework of oily yellows and reds.