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Social media marketing
fromBusiness Insider
7 hours ago

McDonald's CEO got roasted for his 'Big Arch' review. I'm here to defend him - and the burger.

McDonald's CEO Chris Kempczinski faced backlash for taking a small bite of the new Big Arch burger in an Instagram video, but his direct-to-consumer social media strategy represents a valuable corporate communication trend.
Social media marketing
fromwww.theguardian.com
1 day ago

McDonald's CEO's awkward taste test sparks mocking online: His aura screams kale salad'

McDonald's CEO Chris Kempczinski's awkward viral video of tasting the new Big Arch burger backfired, with social media mocking his uncomfortable demeanor and small bite as evidence he disliked the product.
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