#marketing-professionals

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Android Authority
7 months ago
Artificial intelligence

What is Jasper AI? Features, plans, pricing and more

Jasper AI simplifies generative AI for marketing professionals.
Jasper offers features like hosting company-wide resources and monitoring content performance. [ more ]
AdExchanger
8 months ago
Artificial intelligence

How Marketers Can Claim Their Spot At The AI Discussion Table | AdExchanger

Marketing professionals should have a seat at the C-level table to shape AI implementation
Marketing professionals should inform executive leadership about the implications of AI on the business and its constituents [ more ]
EMARKETER
2 months ago
Marketing

Reallocation from linear TV is the No. 1 source for funding CTV ad spend increase

4 in 10 US agency and marketing professionals shifted ad dollars from linear TV to CTV.
39% moved funds from traditional channels in their ad budget.
US CTV ad spend to rise by 18.8% in 2024, showing its importance to advertisers.
Anticipated moderate growth for CTV in 2025 and beyond after a boost from ad-supported tier introduction. [ more ]
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