Buffer Resources
4 months agoSocial Media Ads Became More Expensive in 2023: How I'm Shifting My 2024 Marketing Approach
In 2022, Forged Flare quadrupled their income from the previous year by nailing their online advertising strategy during the holiday season.
After experiencing a slowdown in sales and increased ad spend, Forged Flare decided to cut back on Meta ad spend and pause social media ads in order to experiment with alternative marketing approaches during the slow summer season. [ more ]