#mail-privacy-protection

#mail-privacy-protection

iOS 18 will introduce significant changes to Apple Mail, notably AI features and message tabs, impacting email marketing strategies.

Changes in Apple Mail can cause substantial disruptions in email marketing, as seen with Mail Privacy Protection in iOS 15.

Email open rates were once a crucial metric for email marketing success, however, they are now considered a vanity metric. Instead, the focus should shift to measuring revenue generation and impact on the organization's bottom line.