#made-for-advertising-mfa

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Marketing tech
fromExchangewire
1 week ago

Pixalate's Q2 2025 Global Made for Advertising (MFA) Benchmarks Reports for CTV, Mobile Apps, & Websites - ExchangeWire.com

In Q2 2025, websites identified as MFA received approximately USD$716 million in open programmatic ad spend, with additional MFA spend in mobile and CTV apps.
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