#macroeconomic-impact

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fromDigiday
1 week ago

In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond

"What this means is that it's gotten a little more challenging for digital teams to get the budget for all their initiatives when they're no longer growing at much faster rates than their physical counterparts," said Wigder.
Marketing tech
Marketing tech
fromMarketing Dive
2 months ago

Google's ad business remains robust despite macro, regulatory threats

Google exceeded revenue projections in Q1, but faces headwinds from economic uncertainty and antitrust scrutiny.
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