Data from Spate shows that beauty's top 10 brands by TikTok views growth during the first quarter of 2026 were catalyzed almost entirely by paid content rather than organic virality.
Participating in London Fashion Week is not a luxury but a necessity for any emerging brand aiming to go global. It's your ticket to the world of international fashion. - Katie England, Creative Director of Topshop and curator of the New Generation program
"They're everyday professionals who simply don't have the time to shop the traditional way," said Kneen about J. Hilburn customers. Instead, stylists manage fit, fabrics and wardrobe planning, effectively outsourcing the entire process for busy professionals.
First of all, I'd like to say it's such an honour to be played by Meryl, however distant Miranda is from myself. Who wouldn't think that that wasn't the most extraordinary gift?
Burberry's Hero eau de toilette is a great pick for a classic, everyday cologne. It's masculine and woody, with base notes of cedarwood. Add a burst of freshness at the top from bergamot and juniper, and the result is crisp, deep, and a little spicy. Fragrance Family Woody, spicy Notes Bergamot, juniper, black pepper, Atlas cedar, Virginia cedar, Himalayan cedar Sizes 1.6 oz, 3.3 oz, 5 oz
With the slow death of the search bar, brands can no longer rely on SEO to help how they rank on a search results page, as every interaction, from discovery to purchase, is increasingly filtered through algorithms, making brand story a strategic asset. The shift reflects "a generational change" in consumer behavior, said John Harmon, senior retail and tech analyst at Coresight Research.
I first became aware of fragrance layering while traveling in the Middle East, where it is deeply rooted in perfume culture, and after talking with people and friends from the region who shared their knowledge with me. After launching the brand, many customers started to ask me how to layer Maison Crivelli perfumes altogether, and I started to look at the different combinations which could work well.
In 1994, when the grunge aesthetic gripped the nation (chokers, combat boots), the make-up artist Heidi Morawetz created Le Vernis Rouge Noir. There and then, backstage at Chanel's Autumn/Winter ready to wear show, she mixed black and reds until the shade emerged - a perfect blend of rebellion and conformity; not too black, not too red, not too bold, and not too boring.
Last year, traditional luxury brands struggled to keep the attention of aspirational shoppers, and it was their lower-priced counterparts that swooped in to fill the gap. The formerly squeezed middle of the market - sitting below pure luxury labels but above mass-market brands - was able to capitalise on luxury's ever-growing prices and perceived lack of innovation. Tightening consumer budgets also played a part.
Gucci previously commissioned digital artists to produce visuals, including AI-generated images, auctioned as non-fungible tokens by Christie's. In December, it released an AI-generated video of a model strutting down the runway while photographers behind her fall over themselves - literally - to capture her.
It's not a multi-thousand pound handbag from Hermes that best captures the new era of It bags, but a 149 tote from John Lewis. Launched this season, it's deeper (45cm) and taller (33cm) than your average handbag, and comes loaded with good intentions. It's able to hold your packed lunch, flask and book, as well at a push as your gym kit.
The end of the show did not mark the end of the trip. Back at the Le Grand Bellevue the group divided between fireside hot chocolates and the hotel's spa. The hotel's Le Grand Spa is over 3,000 square metres and has eight different types of saunas, several ice showers, foot baths and an outdoor bubble pool (named thus as it's bigger than your standard jacuzzi).
When it comes to your wardrobe, it can be easy to define "bougie" as a piece of clothing that looks or feels expensive - and while the items on this list check those boxes, they're also so clever, you'll wonder how you ever did without them. Scroll on to shop for chic loungewear with extra functional features; trendy and practical fits for both day and night; and accessories that solve all sorts of fashion-related dilemmas.
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