Comcast Intros Biddable And Programmatic For Linear TV | AdExchanger
Comcast Advertising is offering linear TV inventory programmatically via FreeWheel, enabling targetable, biddable buying now and expansion to more platforms and publishers.
Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin | AdExchanger
tvbeat enables broadcasters to programmatically transact and unify linear and CTV inventory into a single converged, data-driven, addressable ad system.
Streaming has Americans more glued to their screens than ever, but it could all come crashing down in the case of a 'content recession,' BofA says
Streaming platforms have overtaken traditional linear television in viewership share as Americans shift leisure viewing to on-demand services, while a "content recession" threatens future growth.