fromThe Drum
9 hours agoMrBeast lawsuit may spark ad fallout and force Amazon to reconsider partnership practices
Filed on September 16 in Los Angeles Superior Court, the lawsuit involves five anonymous contestants from MrBeast's reality competition show, Beast Games, which premiered on Amazon Prime in March 2024. Inspired by the extreme challenges for which MrBeast is famous, the show features over 1,000 participants competing for a $5m cash prize through various endurance and problem-solving tasks. It aims to be one of the largest and most ambitious reality competitions ever produced, per a report by We Got This Covered.
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