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Marketing tech
fromForbes
2 hours ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
#youtube
Media industry
fromDigiday
10 hours ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Television
fromTechCrunch
51 minutes ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Online marketing
fromEntrepreneur
16 hours ago

Most Restaurants Are Missing Out on the Platform That Brings Customers In - Here's What a Google Strategist Recommends

YouTube serves as a powerful discovery engine for restaurants, enhancing audience reach and customer loyalty through diverse content formats.
Media industry
fromDigiday
10 hours ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Television
fromTechCrunch
51 minutes ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Online marketing
fromEntrepreneur
16 hours ago

Most Restaurants Are Missing Out on the Platform That Brings Customers In - Here's What a Google Strategist Recommends

YouTube serves as a powerful discovery engine for restaurants, enhancing audience reach and customer loyalty through diverse content formats.
more#youtube
Marketing
fromMarTech
2 hours ago

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.
#social-media
Online marketing
fromForbes
1 day ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromForbes
1 day ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Social media marketing
fromHer Campus
1 day ago

THE RISE OF RELATABILITY AND THE FALL OF 'THE INFLUENCER'

A shift towards more relatable, authentic content on social media is emerging, moving away from traditional influencer culture.
Online marketing
fromForbes
1 day ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromForbes
1 day ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Social media marketing
fromHer Campus
1 day ago

THE RISE OF RELATABILITY AND THE FALL OF 'THE INFLUENCER'

A shift towards more relatable, authentic content on social media is emerging, moving away from traditional influencer culture.
more#social-media
#meta
Social media marketing
fromForbes
2 days ago

The Meta Trial And Navigating The Post-Addiction Landscape For Brands

Meta faces legal challenges regarding social media addiction, potentially altering advertising practices and brand strategies on these platforms.
Social media marketing
fromDigiday
6 days ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
Social media marketing
fromForbes
2 days ago

The Meta Trial And Navigating The Post-Addiction Landscape For Brands

Meta faces legal challenges regarding social media addiction, potentially altering advertising practices and brand strategies on these platforms.
Social media marketing
fromDigiday
6 days ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
more#meta
fromPsychology Today
19 hours ago

Are People Speaking Less in This Age of Online Communication?

"While putting a number to the loss, there is much about those lost conversations that these data cannot answer. Were they lost with friends, or family, or with strangers?"
Psychology
E-Commerce
from24/7 Wall St.
2 hours ago

2 Stocks I'd Add to the Shopping Cart for the Agentic Commerce Revolution

AI shopping has the potential to revolutionize e-commerce by enhancing transaction ease and price comparison.
fromRAIN News
1 day ago

Delta / YouTube partnerhip takes off

Delta Airlines has launched a music discovery initiative in partnership with YouTube Premium, featuring live performances recorded inside a Boeing 767. The goal is to enroll passengers in YouTube Premium with a 14-day trial, but only for members of Delta's SkyMiles program.
Berlin music
Law
fromAmericanbar
21 hours ago

What to Keep in Mind When Designing Your Law Firm's Website

Law firm websites establish credibility, generate business, enhance client service, and improve AI visibility.
Careers
fromFast Company
1 day ago

Call it whatever you like: Personal brand, career brand, or professional reputation. Here's how to build it

Visibility and influence in the workplace require more than just doing good work; they depend on building trust and presence across various channels.
#email-marketing
Deliverability
fromVerticalResponse
1 day ago

Vibecoding: How to Send Emails Your Audience Actually Feels

Vibecoding personalizes email marketing by aligning tone, timing, and content with the audience's emotional state and expectations.
Deliverability
fromAWeber
1 day ago

Email Marketing for Small Businesses: The Complete 2026 Guide

Email marketing is a crucial, effective channel for small businesses, offering direct communication and high returns on investment.
Deliverability
fromVerticalResponse
1 day ago

Vibecoding: How to Send Emails Your Audience Actually Feels

Vibecoding personalizes email marketing by aligning tone, timing, and content with the audience's emotional state and expectations.
Deliverability
fromAWeber
1 day ago

Email Marketing for Small Businesses: The Complete 2026 Guide

Email marketing is a crucial, effective channel for small businesses, offering direct communication and high returns on investment.
more#email-marketing
#branding
Web design
fromMajic 102.3
1 day ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
Marketing
fromFortune
3 days ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
Web design
fromMajic 102.3
1 day ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
Marketing
fromFortune
3 days ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
more#branding
Growth hacking
fromEntrepreneur
1 day ago

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.
Silicon Valley
fromwww.theguardian.com
1 day ago

Porn, dog poo and social media snaps: the taskers' scraping the internet for Meta-owned AI firm

Scale AI, part-owned by Meta, employs thousands to train AI using personal data from social media, raising ethical concerns about data scraping.
Retirement
fromSilicon Canals
1 day ago

The emptiness many people feel after 70 isn't the absence of purpose - it's the absence of an audience, and those are completely different problems with completely different solutions - Silicon Canals

Retirement often leads to a loss of audience, not purpose, causing feelings of uselessness among retirees.
fromApaonline
2 days ago

How to Deal with Online Virtue Signaling

Virtue signaling often manifests in social media posts that aim to elevate one's moral standing without genuine commitment to the cause, leading to frustration among observers.
Philosophy
Education
fromPR Daily
5 days ago

Why writing skills matter more than AI for the next generation of communicators - PR Daily

Karen Freberg emphasizes the importance of experiential learning and clarity in writing for effective communication in a rapidly changing industry.
Marketing tech
fromForbes
3 hours ago

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.
#public-relations
Marketing
fromFast Company
1 day ago

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.
Marketing
fromForbes
2 hours ago

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Overnight success in PR is a myth; it requires time, effort, and strategic relationship building.
Marketing
fromFast Company
1 day ago

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.
Marketing
fromFast Company
5 days ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
more#public-relations
#journalism
Media industry
fromNieman Lab
18 hours ago

How newsrooms are bringing their archives to life

News organizations are repurposing archives to create new stories and engage audiences, moving beyond simple reprints.
Media industry
fromwww.dw.com
1 day ago

Stop blaming Big Tech. Start rebuilding journalism

Fighting Big Tech for compensation is not the main battle for journalism's survival; rebuilding trust and embracing technology is essential.
Media industry
fromNieman Lab
18 hours ago

How newsrooms are bringing their archives to life

News organizations are repurposing archives to create new stories and engage audiences, moving beyond simple reprints.
Media industry
fromwww.dw.com
1 day ago

Stop blaming Big Tech. Start rebuilding journalism

Fighting Big Tech for compensation is not the main battle for journalism's survival; rebuilding trust and embracing technology is essential.
more#journalism
fromwww.socialmediatoday.com
1 day ago

X expands AI translations and adds in-stream photo editing

X's new AI-powered auto-translate option will enable users worldwide to read posts from other regions, enhancing accessibility and engagement across diverse languages.
Social media marketing
Podcast
fromRAIN News
18 hours ago

Baseball's "Massive Opportunity" for audio: Audacys'... um ... pitch

Audacy partners with The New York Mets and Sportsbug to provide real-time digital radio play-by-play of Mets home games with minimal delay.
#reddit
fromQuartz
1 day ago
Growth hacking

Reddit Benefits From Strong User Growth: A Sign for More Upside?

Social media marketing
fromEMARKETER
1 day ago

Reddit's purchasing influence is growing whether brands engage or not

Brands risk missing vital real-time conversations on Reddit, where 180 million US users influence product discussions and recommendations.
fromInc
1 week ago
Social media marketing

Burner Accounts, Brutal Honesty, and Radical Transparency: How Brands Are Winning on Reddit

Growth hacking
fromQuartz
1 day ago

Reddit Benefits From Strong User Growth: A Sign for More Upside?

Reddit's user growth and enhanced advertising strategies are driving significant revenue increases and expanding its market reach.
Social media marketing
fromEMARKETER
1 day ago

Reddit's purchasing influence is growing whether brands engage or not

Brands risk missing vital real-time conversations on Reddit, where 180 million US users influence product discussions and recommendations.
Social media marketing
fromInc
1 week ago

Burner Accounts, Brutal Honesty, and Radical Transparency: How Brands Are Winning on Reddit

Reddit is the top source for AI platforms, prompting marketers to prioritize Reddit content for community engagement.
more#reddit
Marketing tech
fromHubspot
in 3 months

Loop Marketing vs. traditional marketing: What's the difference?

Loop Marketing is essential for marketers in 2026, offering a continuous, adaptive system powered by AI, unlike traditional linear marketing.
Media industry
fromDigiday
10 hours ago

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Publishers are increasingly integrating AI into editorial workflows to streamline tasks and enhance audience experience.
Social media marketing
fromLindsey Gamble
1 day ago

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.
Online marketing
fromMiami Herald
21 hours ago

How to generate passive income by selling digital products and growing your online audience

Digital products enable creators to generate passive income by selling knowledge or creative output repeatedly without manual delivery.
Productivity
fromSocial Media Explorer
3 weeks ago

Selling Time Back to Bosses: Social Media Strategies That Actually Convert Managers - Social Media Explorer

Selling workforce management tools requires addressing the pain points of overworked managers rather than focusing on technical features.
Media industry
fromAdExchanger
9 hours ago

Who Needs 'Corrosive Intermediaries' Anyway? | AdExchanger

Publishers face significant challenges but can innovate to improve their position in the programmatic supply chain.
fromAdweek
1 day ago

The 2026 Agencies Vanguard: Defying the Odds to Make Work That Resonates

Erica Roberts led BBH USA into its most successful creative and commercial chapter yet, with 75% year-over-year growth and 27 campaigns launched. Her RFI conversion rate is 100%, with a 78% pitch win rate that brought on new accounts including Arby's, Bacardi, Keurig Dr Pepper, and Kenvue.
Marketing
Online marketing
fromEntrepreneur
3 days ago

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
Marketing tech
fromExchangewire
6 hours ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
Marketing
fromForbes
1 day ago

Adam W Is Taking Creator Strategy Off Screen And Into The Real World

Adam Waheed transitions to Chief Digital Officer at Stic, merging digital comedy with innovative advertising strategies.
Online marketing
fromMarTech
22 hours ago

AI content can rank, but quality still decides winners | MarTech

AI content does not harm search rankings but also does not guarantee success; quality and relevance remain key.
Marketing tech
fromHubspot
in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.
fromAdweek
1 day ago

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Media industry
Online marketing
fromForbes
1 day ago

5 Marketing Skills That Will Boost Your Pay In 2026

Mastering emerging marketing skills like AI and automation can significantly boost earning potential by 2026.
Marketing
fromMarTech
2 days ago

AI and empathy define the next era of marketing systems | MarTech

Brands must build with intention to protect customers from overwhelming experiences and improve retention and profit growth.
Marketing tech
fromBenzinga
2 hours ago

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Social media marketing
fromInc
2 days ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Online marketing
fromSocial Media Explorer
1 day ago

Why Google Knowledge Panels Matter More Than Ever for Professionals in 2026 - Social Media Explorer

A Google Knowledge Panel enhances online credibility and influences how professionals are perceived by clients and partners.
#ai-in-advertising
Marketing
fromForbes
2 days ago

How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire

Agencies must adapt to AI's impact on production and client expectations to survive in the evolving landscape of the knowledge economy.
Marketing tech
fromForbes
1 day ago

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.
Marketing
fromForbes
2 days ago

How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire

Agencies must adapt to AI's impact on production and client expectations to survive in the evolving landscape of the knowledge economy.
Marketing tech
fromForbes
1 day ago

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.
more#ai-in-advertising
Marketing tech
fromExchangewire
2 hours ago

Silverpush's Paul Briggs on Navigating YouTube and using Contextual to regain Visibility and Control

Video advertising must be full-funnel, leveraging contextual intelligence to enhance user engagement and drive conversions.
Media industry
fromDigiday
22 hours ago

TikTok's Khartoon Weiss to exit the platform as its head of global business

Khartoon Weiss is leaving TikTok to pursue a new opportunity, ensuring continuity in the ad business during the transition.
Social media marketing
fromThe Motley Fool
1 day ago

This Is a Troubling Trend Meta Platforms Investors Should Watch Out for in Future Quarters | The Motley Fool

Meta Platforms faces challenges as expenses grow faster than revenue, impacting earnings growth and stock performance.
Marketing tech
fromnews.bitcoin.com
10 hours ago

Optimove Acquires Smartico in iGaming CRM Consolidation Play

Optimove is acquiring Smartico, enhancing its position in the iGaming CRM market with a focus on gamification-led marketing.
Media industry
fromNieman Lab
1 day ago

How V Spehar built a news business from under a desk

News creators like Vitus Spehar are redefining journalism for younger audiences through engaging and accessible content on social media.
Marketing
fromFortune
3 days ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
Marketing tech
fromQuartz
14 hours ago

Can HubSpot's Complete Digital Marketing System Boost Its Profits?

HubSpot provides a comprehensive marketing platform that enhances customer engagement through inbound marketing, automation, and AI-driven solutions.
#linkedin
Online marketing
fromNeil Patel
1 week ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
Social media marketing
fromInc
1 week ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
Online marketing
fromNeil Patel
1 week ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
Social media marketing
fromInc
1 week ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
more#linkedin
Media industry
fromFortune
3 days ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.
Marketing
fromEntrepreneur
5 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Social media marketing
fromTechCrunch
5 days ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
Marketing tech
fromMarTech
1 day ago

The customer journey now centers on exposure, recall and return | MarTech

The customer journey now includes exposure, recall, and return stages, reflecting changes in user behavior due to AI-generated content.
Marketing
fromForbes
6 days ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Marketing tech
fromPhocuswire
in 2 months

AI pulls travel brands deeper into commerce media

AI is transforming digital advertising in travel by enabling commerce media, allowing brands to leverage first-party data for targeted ads.
Online marketing
fromSlate Magazine
1 week ago

I'm a Copywriter. I Know What's About to Happen to the Internet.

Travel advice often comes from writers without direct experience or knowledge of the destinations they recommend.
#ai
fromDigiday
2 days ago
Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Marketing tech
fromDigiday
2 days ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
more#ai
Marketing
fromThe Drum
6 days ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
Online marketing
fromAol
1 week ago

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.
Marketing tech
fromMarTech
1 day ago

How marketing leaders are getting unstuck from Salesforce | MarTech

Brands are migrating from Salesforce Marketing Cloud to modern engagement architectures for better speed, flexibility, and innovation.
Marketing
fromBrandingmag
1 week ago

There's No Digital Marketing Strategy Without an About Page

Marketers often neglect the About page, missing opportunities to enhance brand performance and narrative control.
Marketing tech
fromForbes
1 day ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
Marketing tech
fromAdExchanger
1 day ago

Indie Agency Wpromote Dishes On How It's Testing New Agentic SSP Tools | AdExchanger

Ad agencies are increasingly using AI to unify fragmented ad-buying tools and enhance campaign management.
Marketing
fromAxios
1 week ago

Owned media gains importance as AI reshapes search and communications

About 60% of LLMs' cited material comes from corporate sources, emphasizing the importance of content structure and freshness for brand visibility.
Marketing tech
fromEMARKETER
2 days ago

Most consumers say ads would undermine the trust they're placing in AI search results

63% of US adults trust AI search results less when ads are present.
Marketing tech
fromHubspot
in 1 month

Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic

AI Overviews significantly reduce organic click-through rates, impacting how marketers approach web traffic and search engine optimization.
Marketing tech
fromForbes
4 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
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