"When the supply chain crashed [during the pandemic] and our build times significantly extended, it was very difficult to sell a built-to-order home to a buyer when it was going to take 10 or 11 months to build... You can't lock the interest rate for that long," Mezger tells . So they did more spec. That's over now. "We've significantly compressed our build times... We're back down to four months or less, which is our historical level," Mezger tells ResiClub.
"We've actually found, in some cases, we've gone above what we needed to [and cut home prices too much in Florida]. So, in order to optimize those assets, we're now increasing [the] price," McGibney said.