The BBC has ruled that one of its most recognizable anchors breached impartiality standards after she changed the scripted term pregnant people to women live on air, a moment that went viral and was cheered online by gender-critical activists, including Harry Potter author JK Rowling. The British broadcaster's Executive Complaints Unit (ECU) found anchor Martine Croxall's facial expression and audible hesitation amounted to an implicit stance in the ongoing battle about trans language and categories.