#jonathan-bowlan

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fromThedrum
5 hours ago

Digital PR drives 40% lift in organic traffic for lead generation specialist

The approach to Boiler Guide's digital PR and link-building strategy was to use a layered approach encompassing a wide array of tactics, including creative content campaigns and thought leadership opportunities.
Online marketing
fromForbes
8 hours ago

The 'Creator Of Clipping' Who Powers Stake's Viral Machine

Stake, the Curaçao-based crypto casino, generated $4.7 billion in gross gaming revenue in 2024, according to multiple reports. It didn't build that brand with banner ads.
Media industry
Deliverability
fromVerticalResponse
6 hours ago

The Future of Email Marketing (and What It Means for Small Businesses)

Email marketing will remain a top ROI channel for small businesses and nonprofits, emphasizing the need for adaptation to emerging trends and technologies.
Marketing
fromThe Drum
11 hours ago

Business effectiveness unpacked: what it means for brand marketing

Creative effectiveness is essential for overall business effectiveness and future-proofing brands against market challenges.
#content-marketing
Marketing tech
fromThedrum
17 hours ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are essential for brands navigating economic challenges in 2023.
Marketing
fromThedrum
3 days ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
Marketing tech
fromThedrum
17 hours ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are essential for brands navigating economic challenges in 2023.
Marketing
fromThedrum
3 days ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
Podcast
fromThedrum
1 day ago

Why It's Time to Add Podcasts to Your Advertising Mix

Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.
#ai
Marketing tech
fromAol
6 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAol
6 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAol
6 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromRAIN News
4 days ago

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.
Marketing tech
fromAol
6 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAol
6 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAol
6 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Growth hacking
fromEntrepreneur
2 days ago

AI Won't Improve Your Marketing - Unless You Do This First

AI enhances content production but requires a strong strategy for effective engagement and conversions.
fromInc
2 days ago

Marc Jacobs Made a Social-First Series With Rachel Sennott. It Might Be the Future of Advertising

The Scene Bag follows Sennott, as herself, around New York City as she tries to get herself invited to the Met Gala. The first episode, which was released online yesterday, is less than three minutes long, but includes plenty of star-studded cameo appearances from Sandra Bernhard, Francesca Scorsese, and True Whitaker.
Television
fromwww.housingwire.com
3 days ago

Buffini & Company names Darin Dawson CEO

I founded this company to impact and improve lives, and that mission has never burned brighter, Brian Buffini said in a statement. As chairman, I'm free to do what I do best, create world-class content, lead from the stage, and champion Working by Referral.
Toronto startup
#linkedin
Growth hacking
fromForbes
2 days ago

3 LinkedIn Profile Upgrades That Increase Views And Conversions

LinkedIn profiles must have a unified call to action to increase visitor engagement and conversions.
Social media marketing
fromInc
4 days ago

Make These 3 Changes to Your LinkedIn Posts to Improve Reach With the 360 Brew Algorithm

Creators must adapt their content strategies to align with algorithm changes for improved reach and engagement.
Growth hacking
fromForbes
2 days ago

3 LinkedIn Profile Upgrades That Increase Views And Conversions

LinkedIn profiles must have a unified call to action to increase visitor engagement and conversions.
Media industry
fromTechCrunch
4 days ago

LinkedIn's CEO is moving on; please hold your tearful video tributes | TechCrunch

Ryan Roslansky stepped down as LinkedIn's CEO after six years, succeeded by COO Dan Shapero, leaving a significantly larger platform and revenue.
Social media marketing
fromInc
4 days ago

Make These 3 Changes to Your LinkedIn Posts to Improve Reach With the 360 Brew Algorithm

Creators must adapt their content strategies to align with algorithm changes for improved reach and engagement.
NYC startup
fromWIRED
4 days ago

Sam Altman's Orb Company Promoted a Bruno Mars Partnership That Doesn't Exist

Tools for Humanity's Concert Kit was incorrectly announced for Bruno Mars' tour, leading to a denial from Mars' management and Live Nation.
fromFortune
5 days ago

Meet Blackstone's 'accidental influencer' who made LinkedIn jogs Wall Street's mustwatch content | Fortune

This is a tough environment. It reminds me of the motto: Stay calm, stay positive, never give up. Conditions are not always perfect. There's noise, but you stay the course-you don't lose sight of what's important.
Skiing
Vue
fromForbes
5 days ago

How To Vibe Code A Viral YouTube Video Machine

Vibe coding a YouTube dashboard streamlines content strategy by utilizing data to inform video creation decisions.
Law
fromLawSites
1 week ago

A Public Service Announcement: Legal Tech Companies, Here Are Your Celebrity Endorsers

Legal tech companies are leveraging celebrity endorsements with legal-themed names to enhance their brand appeal.
#social-media
Digital life
fromForbes
6 days ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Social media marketing
fromTechCrunch
5 days ago

Bond, a new social media platform, wants to use AI to help you kick your doomscrolling habit | TechCrunch

Bond is a new social media platform designed to reduce screen addiction by encouraging real-world experiences through personalized recommendations.
Digital life
fromForbes
6 days ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Social media marketing
fromTechCrunch
5 days ago

Bond, a new social media platform, wants to use AI to help you kick your doomscrolling habit | TechCrunch

Bond is a new social media platform designed to reduce screen addiction by encouraging real-world experiences through personalized recommendations.
Web design
fromInc
6 days ago

The Most Common Law Firm Website Myths

Law firm websites must evolve from outdated assumptions to effectively engage clients and convert visits into leads.
#ai-visibility
Marketing tech
fromMiami Herald
6 days ago

How AI is reshaping brand visibility: What businesses need to know

AI tools are reshaping brand visibility, prioritizing clarity and verifiability over traditional ranking metrics.
Marketing tech
fromMiami Herald
6 days ago

How AI is reshaping brand visibility: What businesses need to know

AI tools are reshaping brand visibility, prioritizing clarity and verifiability over traditional ranking metrics.
#storytelling
Social media marketing
fromInc
2 days ago

The Real Reason Your Content Isn't Bringing in Clients

Storytelling and client-focused messaging are crucial for attracting clients, rather than just sharing expertise or credentials.
Marketing
fromInc
5 days ago

The Brand Storytelling Trend: Why It's Happening and How to Win at It

Investing in a compelling brand narrative is essential for cutting through content noise and achieving lasting audience resonance.
Social media marketing
fromInc
2 days ago

The Real Reason Your Content Isn't Bringing in Clients

Storytelling and client-focused messaging are crucial for attracting clients, rather than just sharing expertise or credentials.
Marketing
fromInc
5 days ago

The Brand Storytelling Trend: Why It's Happening and How to Win at It

Investing in a compelling brand narrative is essential for cutting through content noise and achieving lasting audience resonance.
#advertising
Marketing
fromRolling Out
2 days ago

Contender's founders are disrupting advertising for good

Robert Clifton Jr. and Dr. Kristian May Stewart launched Contender to create a fair exchange between brands and the diverse Gen Z audience.
fromThedrum
3 days ago
Marketing

Silicon Valley Executive Nathan Reuss Joins R&R Partners as Content Creative Director

Marketing
fromRolling Out
2 days ago

Contender's founders are disrupting advertising for good

Robert Clifton Jr. and Dr. Kristian May Stewart launched Contender to create a fair exchange between brands and the diverse Gen Z audience.
fromThedrum
3 days ago
Marketing

Silicon Valley Executive Nathan Reuss Joins R&R Partners as Content Creative Director

#b2b-marketing
Marketing tech
fromForbes
2 days ago

AI Search: A Game-Changer For B2B Marketing's Accountability Model

Generative AI search is transforming B2B marketing accountability by shifting focus from engagement metrics to more accurate measures of buyer behavior.
Marketing
fromMarTech
5 days ago

5 B2B marketing tactics beyond lead generation | MarTech

B2B lead generation models must evolve to reflect the non-linear buyer journey and improve sales and marketing alignment.
Marketing tech
fromForbes
2 days ago

AI Search: A Game-Changer For B2B Marketing's Accountability Model

Generative AI search is transforming B2B marketing accountability by shifting focus from engagement metrics to more accurate measures of buyer behavior.
Marketing
fromMarTech
5 days ago

5 B2B marketing tactics beyond lead generation | MarTech

B2B lead generation models must evolve to reflect the non-linear buyer journey and improve sales and marketing alignment.
Social media marketing
fromokmagazine.com
2 days ago

Social Media First: The New Strategy for Global Brand Growth

Social media enables micro-brands to build audiences and test demand before entering new markets, shifting traditional international business models.
#youtube
Growth hacking
fromForbes
2 days ago

The 6 Key Videos Every New YouTube Channel Needs To Have

New YouTube channels should focus on six foundational videos to grow their audience effectively.
Media industry
fromTheankler
4 days ago

Creator Exit Playbook: How MatPat Built - and Sold - a YouTube Empire

Creators are now building businesses designed for sale, following the Patricks' successful model with Theorist Media.
Media industry
fromAdExchanger
1 week ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Growth hacking
fromForbes
2 days ago

The 6 Key Videos Every New YouTube Channel Needs To Have

New YouTube channels should focus on six foundational videos to grow their audience effectively.
Media industry
fromTheankler
4 days ago

Creator Exit Playbook: How MatPat Built - and Sold - a YouTube Empire

Creators are now building businesses designed for sale, following the Patricks' successful model with Theorist Media.
Media industry
fromAdExchanger
1 week ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Marketing
fromVariety
3 days ago

Variety's Entertainment Marketing Summit Takeaways: How to Market at the Speed of AI, Work With Creators and Make Campaigns Authentic Because 'Fans Are Smart, It Has to Feel Real'

Live experiences are central to marketing, with brands treating audiences as distribution channels and emphasizing authenticity and originality.
Media industry
fromAdExchanger
2 days ago

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.
Web design
fromThe Drum
1 week ago

Expert insights on winning strategies at The Drum Search Awards

Winning entries in awards require understanding essential elements and leveraging technology effectively.
Exercise
fromEntrepreneur
2 weeks ago

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.
fromThedrum
2 days ago

Agency and marketing veteran Jay Owen joins Oliver as president

Brandtech is the largest global digital content partner for many of the world's biggest brands and businesses, working with eight of the world's top ten largest advertisers and 60 of the top 100.
Marketing tech
Social media marketing
fromDigiday
3 days ago

Why brands like The League are making the first move to take advantage of LinkedIn's creator appeal

The League launched a LinkedIn campaign targeting professionals to expand its marketing strategy beyond traditional platforms.
#branding
Marketing
fromThedrum
3 days ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data for informed decision-making and competitive advantage.
Marketing
fromThedrum
2 days ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data, particularly search engine data, for informed decision-making.
Marketing
fromThedrum
3 days ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data for informed decision-making and competitive advantage.
Marketing
fromThedrum
2 days ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data, particularly search engine data, for informed decision-making.
Growth hacking
fromEntrepreneur
4 days ago

The Real Reason Your Leads Aren't Converting Into Sales

Many businesses fail to convert leads due to a lack of process after initial interest, known as the 'Final Mile Problem'.
Marketing tech
fromAdExchanger
2 days ago

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.
Social media marketing
fromFast Company
3 days ago

No, Capital One didn't bankroll an influencer's wedding-but if you have enough followers, a big brand might sponsor yours

Influencers are increasingly integrating sponsorships into personal events like weddings, raising questions about the commercialization of intimate moments.
#mrbeast
Media industry
fromDigiday
1 week ago

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.
Media industry
fromEntrepreneur
2 weeks ago

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.
Media industry
fromDigiday
1 week ago

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.
Media industry
fromEntrepreneur
2 weeks ago

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.
Growth hacking
fromEntrepreneur
5 days ago

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.
Growth hacking
fromEntrepreneur
6 days ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
#ai-marketing
Marketing tech
fromNew York Post
2 days ago

AI influencers are just the tip of the iceberg for 'synthetic' talent

Marketers are investing heavily in AI creators and avatars, with significant growth expected in the coming years.
Marketing tech
fromGREY Journal
6 days ago

How Founders Use AI Agents for Marketing in 2026

Jacob Bank scaled his newsletter to 50,000 subscribers using 40 AI agents for $500/month, replacing a traditional marketing team costing $50,000/year.
Marketing tech
fromNew York Post
2 days ago

AI influencers are just the tip of the iceberg for 'synthetic' talent

Marketers are investing heavily in AI creators and avatars, with significant growth expected in the coming years.
Marketing tech
fromGREY Journal
6 days ago

How Founders Use AI Agents for Marketing in 2026

Jacob Bank scaled his newsletter to 50,000 subscribers using 40 AI agents for $500/month, replacing a traditional marketing team costing $50,000/year.
Marketing
fromEntrepreneur
4 days ago

From Daymond John to BillionDollar Startups - How This Media Strategist Turns Founders Into Headlines

You won't excel unless you care - find projects you can authentically throw your energy into.
#creator-economy
Social media marketing
fromDigiday
4 days ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
Media industry
fromForbes
5 days ago

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.
Social media marketing
fromDigiday
4 days ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
Media industry
fromForbes
5 days ago

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.
#digital-advertising
Marketing tech
fromwww.marketingdive.com
1 week ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Marketing
fromThe Drum
4 days ago

Learnings from The Drum Awards for Digital Advertising

Essential elements for success at The Drum Digital Advertising Awards are defined by industry experts.
Marketing tech
fromwww.marketingdive.com
1 week ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Marketing tech
fromDeadline
4 days ago

Media And Tech Veteran Dawn Ostroff Joins Board Of AI Advertising Firm Moloco

Dawn Ostroff joins Moloco's board, bringing extensive experience in media and advertising to enhance the company's AI-driven advertising platform.
Media industry
fromwww.independent.co.uk
6 days ago

TikTok content creators to benefit from new feature to help grow their businesses

The Independent provides essential journalism on critical issues, while a new Visa debit card enhances financial management for UK TikTok creators.
Marketing
fromMarTech
4 days ago

How to choose the right research partner and get better B2B results | MarTech

Research partnerships enhance reach and credibility, leading to better engagement and conversion rates for research initiatives.
fromEntrepreneur
5 days ago

This Anonymous Posting Strategy Helped Him Build a Big Following - and Led to Investors and Partners Finding Him First

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."
Social media marketing
Marketing tech
fromExchangewire
5 days ago

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.
fromThe Drum
5 days ago

Optimizing Your B2B Marketing Strategy with Video

Immersive video allows marketers to engage buyers in new and innovative ways, creating a more impactful connection that traditional methods may not achieve.
Marketing
Social media marketing
fromVogue
4 days ago

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.
Marketing
fromInc
4 days ago

The 4 Rules Brands Must Follow to Win in a TikTok-First World

Execution on community, content, creative, and culture is essential for beauty brands to succeed in a fragmented market.
Marketing tech
fromThedrum
4 days ago

impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

Impact.com acquires SaaSquatch to enhance customer referral technology, enabling brands to build authentic partnerships with consumers.
Social media marketing
fromThe Village Voice
5 days ago

Sarthak Trikha Knows What Needs to Happen When a Viral Page Disappears Overnight - The Village Voice

Internet success can vanish quickly, highlighting the fragility of online presence and the importance of adaptability.
Social media marketing
fromPR Daily
5 days ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
#influencer-marketing
Marketing
fromThedrum
5 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
6 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Marketing
fromThedrum
5 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
6 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Social media marketing
fromInc
5 days ago

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm)

Creating viral social media content requires understanding audience engagement and incorporating elements like humor and relatability.
#davids-bridal
Marketing
fromDigiday
5 days ago

David's Bridal invests in its creator strategy as part of its post-bankruptcy comeback

David's Bridal is modernizing its marketing strategy by investing in creator-led content through its Style Squad ambassador program.
Marketing
fromDigiday
5 days ago

David's Bridal invests in its creator strategy as part of its post-bankruptcy comeback

David's Bridal is modernizing its marketing by investing in creator-led content through its Style Squad ambassador program.
Marketing
fromDigiday
5 days ago

David's Bridal invests in its creator strategy as part of its post-bankruptcy comeback

David's Bridal is modernizing its marketing strategy by investing in creator-led content through its Style Squad ambassador program.
Marketing
fromDigiday
5 days ago

David's Bridal invests in its creator strategy as part of its post-bankruptcy comeback

David's Bridal is modernizing its marketing by investing in creator-led content through its Style Squad ambassador program.
Marketing tech
fromDigiday
5 days ago

Why OpenAI is 'running at lightning speed' to build an ad business

OpenAI is rapidly developing its ad business to compete with established players like Google and Meta.
fromThedrum
6 days ago

Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer

We're absolutely thrilled to welcome Kerel as our new CMO. This is a game-changing moment for us at such a transformational time at GumGum. Kerel's unparalleled expertise in ad tech is exactly what we need to skyrocket our growth.
Marketing
Social media marketing
fromForbes
2 weeks ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Marketing
fromForbes
2 weeks ago

Adam W Is Taking Creator Strategy Off Screen And Into The Real World

Adam Waheed transitions to Chief Digital Officer at Stic, merging digital comedy with innovative advertising strategies.
Marketing
fromThe Drum
2 months ago

Watch: Gary Vaynerchuk on the price of ideas and how brand is being built on social

Gary Vaynerchuk rose from community management to lead VaynerMedia, critiques inflated marketer pricing, and urges more large independent agencies while emphasizing top-of-funnel channel dynamics.
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