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fromIndependent
2 months ago
Business

How Dunnes Stores went from 'Better Value' to 'Simply Better' to win the grocery shopping wars

Dunnes Stores, under Margaret Heffernan, reaffirmed supermarket leadership over Christmas by evolving from a bargain image to top-tier positioning amid fierce competition.
fromIndependent
2 months ago
Food & drink

'From Better Value to Simply Better': How Dunnes Stores kept its foreign rivals at bay to win the grocery shopping wars

Dunnes Stores, led by Margaret Heffernan, reaffirmed supermarket leadership over Christmas while evolving from a bargain-basement image to a top-drawer brand.
fromIndependent
2 months ago
Food & drink

'From Better Value to Simply Better': How Dunnes Stores kept its foreign rivals at bay to win the grocery shopping wars

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