fromBusiness Insider
2 weeks agoHow Instagram is coming for TikTok's crown as the go-to video editing tool
In April, Instagram unveiled its stand-alone video editing app Edits - directly competing with CapCut, owned by TikTok parent ByteDance. "Our vision for it is really to be an end-to-end creative studio," Brett Westervelt, Instagram's VP of design, told Business Insider. Six months in, Instagram is sharing some data around Edits' momentum. About half of the people "watching reels on Instagram" are seeing content that was made using the Edits app, Westervelt said.
Social media marketing