Insta360 has stolen market share from GoPro and DJI in recent years as it transformed from an upstart challenger into the definitive action camera brand that content creators and adventure people reach for first. It's been the combination of innovative 360-degree capture, AI-powered editing and useful features like the invisible selfie stick effect that positioned Insta360 as the company pushing boundaries while established competitors iterated incrementally.
I recently spent a week in Hawaii for my daughter's wedding, and captured some fantastic underwater video with the . I went snorkeling with manta rays, explored the shoreline full of tropical fish, and swam alongside sea turtles with the action cam, then shared these amazing experiences with family and friends back home viewing my content from the safety of their couch.
