Media industry
fromIndieWire
4 days agoThe Standing Ovation Is Not a Distribution Strategy
Festival-driven acquisition terms are weakening as buyers invest less capital and urgency, while festival audiences continue growing.
"How in the world did they distribute this? Who paid for this? Who was watching this?" Sure, the government pays for them, universities buy them and academics screen them for students, but these filmmakers are also studied and appreciated within cinephile circles in a way that, say, 1940s newsreel directors are not. How did these filmmakers find an audience outside the ivory tower?