#in-store-measurement

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#marketing #consumer-behavior #advertising #retail-media #e-commerce #ai #digital-marketing #influencer-marketing
Marketing
fromThedrum
4 hours ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
#ai-in-retail
Marketing tech
fromFortune
19 minutes ago

Palantir exec: the biggest mistake retailers are making with AI? Trying to do it all with one agent | Fortune

Retail teams face challenges with AI solutions that oversimplify complex decision-making processes, leading to potential failures in operations.
E-Commerce
fromForbes
2 days ago

Why The AI Checkout Debate Misses The Real Shift In Retail

AI is reshaping retail by determining visibility and influencing consumer decisions through personalized insights and streamlined processes.
Marketing tech
fromFortune
19 minutes ago

Palantir exec: the biggest mistake retailers are making with AI? Trying to do it all with one agent | Fortune

Retail teams face challenges with AI solutions that oversimplify complex decision-making processes, leading to potential failures in operations.
E-Commerce
fromForbes
2 days ago

Why The AI Checkout Debate Misses The Real Shift In Retail

AI is reshaping retail by determining visibility and influencing consumer decisions through personalized insights and streamlined processes.
more#ai-in-retail
Business
from24/7 Wall St.
1 hour ago

ServiceNow vs Shopify: Which Is the Better Short Candidate Right Now?

Shopify presents a more compelling short thesis due to its high valuation and unreliable earnings quality compared to ServiceNow.
Graphic design
fromGeeky Gadgets
6 hours ago

Scaling the Digital Shelf: How Designkit is Revolutionizing E-Commerce Visuals

High-quality product images are crucial for e-commerce success, and traditional photography methods are inefficient and costly.
Artificial intelligence
fromEngadget
22 hours ago

Shoe company pivots to AI compute in sign of a totally normal and healthy economy

Allbirds is pivoting from eco-friendly shoes to AI compute infrastructure, changing its name to NewBird AI and seeking shareholder approval for the transition.
E-Commerce
fromEMARKETER
3 days ago

Department stores aren't dead, they just need new metrics for success

Successful department stores must focus on fashion and home furnishings, leverage social media, and evaluate individual store performance for future growth.
Online marketing
fromInc
5 hours ago

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.
Music
fromAV Club
15 hours ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
#qr-codes
Web design
fromThedrum
1 day ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
2 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
1 day ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
2 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
more#qr-codes
Privacy professionals
fromAdExchanger
1 day ago

Cookies, Whether You Want Them Or Not; Feeding The 'Industry Plants' | AdExchanger

Microsoft's cookie policies raise concerns about user privacy despite opting out of third-party data sharing.
#ai
Marketing tech
fromForbes
42 minutes ago

How To Win Clients As AI Replaces Traditional Search

AI-driven visibility requires a focus on relevance, necessitating a shift in content strategy and outreach for business development leaders.
Marketing tech
fromFortune
3 days ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing tech
fromForbes
42 minutes ago

How To Win Clients As AI Replaces Traditional Search

AI-driven visibility requires a focus on relevance, necessitating a shift in content strategy and outreach for business development leaders.
Marketing tech
fromFortune
3 days ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
more#ai
Deliverability
fromAWeber
2 days ago

How to Improve Your Email Open Rates as a Small Business

Open rates are crucial indicators of email marketing success, influenced by subject lines, timing, deliverability, file size, and list quality.
Media industry
fromNieman Lab
1 day ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
fromTasting Table
3 days ago

The Aldi 'Dupe' That's Actually Nothing Like The Original - Tasting Table

While I won't say that the Aldi curls are bad, they lack the same flavorful, cheesy, and almost rich flavor of Cheetos. They're lackluster in both flavor and color, and I just couldn't see myself buying them again.
Silicon Valley food
SF food
fromBuzzFeed
4 days ago

21 "Dirty Secrets" From Grocery Store Employees That Most Customers Don't Know

Grocery store workers reveal secrets about products, customer behavior, and store policies that consumers often overlook.
Marketing tech
fromExchangewire
58 minutes ago

Speed, Data, and the Great Consolidation: What's Powering MENA's Quick Commerce?

Quick commerce in MENA has rapidly evolved into a necessity, driven by high smartphone usage and cashless payment adoption.
#retail-media
Marketing
fromAdExchanger
9 hours ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing tech
fromAdExchanger
2 weeks ago

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.
Marketing
fromAdExchanger
9 hours ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing tech
fromAdExchanger
2 weeks ago

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.
more#retail-media
Online marketing
fromEntrepreneur
20 hours ago

How to Find the Right Keywords for Your Digital Marketing Strategy

Effective keyword research is essential for digital marketing success, focusing on industry terms and customer search intent.
Artificial intelligence
fromMarTech
1 day ago

3 AI shifts reshaping market research | MarTech

AI is transforming market research by evolving from a tool for tasks to a collaborative research environment that enhances data-driven insights.
Growth hacking
fromThe Drum
2 days ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
Marketing tech
fromWWD
3 days ago

Bridging the In-Store Digital Media Measurement Gap

In-store digital media investment stagnates due to misaligned goals, not measurement issues, requiring a shift to evaluating success through product movement.
Marketing
fromThedrum
1 hour ago

Seedtag and Nielsen research finds contextual targeting boosts consumer interest in advertising by 32%

Contextual advertising significantly enhances consumer interest and engagement compared to traditional demographic targeting.
E-Commerce
fromEntrepreneur
2 days ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
Artificial intelligence
fromSocial Media Examiner
2 days ago

Advanced AI Deep Research: Uncover Insights Your Competitors Are Missing : Social Media Examiner

AI deep research mode can significantly reduce analysis time for marketers by synthesizing vast amounts of information into actionable insights.
Online marketing
fromInc
2 days ago

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.
#artificial-intelligence
Artificial intelligence
fromDigiday
1 week ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
Marketing tech
fromDigiday
3 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Business intelligence
fromFairbanks Daily News-Miner
5 days ago

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
Artificial intelligence
fromDigiday
1 week ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
Marketing tech
fromDigiday
3 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
more#artificial-intelligence
#ai-in-commerce
E-Commerce
fromForbes
3 days ago

OpenAI Just Did Retailers A Favor By Killing In-Chat Checkout

AI is excelling in the discovery phase of commerce but struggles with direct purchases.
Marketing tech
fromExchangewire
1 week ago

AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

AI agents are becoming a significant factor in commerce, influencing consumer decisions and brand visibility.
E-Commerce
fromForbes
3 days ago

OpenAI Just Did Retailers A Favor By Killing In-Chat Checkout

AI is excelling in the discovery phase of commerce but struggles with direct purchases.
Marketing tech
fromExchangewire
1 week ago

AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

AI agents are becoming a significant factor in commerce, influencing consumer decisions and brand visibility.
more#ai-in-commerce
Media industry
fromAdExchanger
2 weeks ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
Marketing tech
fromExchangewire
1 day ago

44% of Web Inventory Fails Quality Standards, Picnic Finds

44.4% of domains fall below quality thresholds, driven by AI-generated content, complicating advertisers' ability to find valuable inventory.
E-Commerce
fromEntrepreneur
5 days ago

Why Discounts Are No Longer Optional For Your Business

Discounts have become essential in the LLC services market, influencing customer decisions and competitive strategies.
#marketing
Marketing
fromThe Drum
1 day ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing
fromMarTech
2 days ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing tech
fromMarTech
1 day ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing
fromInc
4 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing tech
fromAdExchanger
2 days ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing
fromMarTech
6 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing
fromThe Drum
1 day ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing
fromMarTech
2 days ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing tech
fromMarTech
1 day ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing
fromInc
4 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing tech
fromAdExchanger
2 days ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing
fromMarTech
6 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
more#marketing
E-Commerce
fromBusiness Matters
1 week ago

Digital Transformation in UK Retail: E-commerce Trends Reshaping the Shopping Experience

The UK retail sector is transforming through digital adoption, innovative strategies, and evolving consumer expectations.
Marketing tech
fromExchangewire
8 hours ago

Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It's Partly a Perception Problem

Digital out-of-home advertising is growing, but measurement uncertainty limits further investment and potential.
E-Commerce
fromDigiday
1 week ago

Digiday+ Research: Retailers take a more complex approach to loyalty

Retailers increasingly rely on complex loyalty programs to enhance brand loyalty and adapt to changing market dynamics.
Marketing
fromMarTech
2 days ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
UX design
fromFast Company
1 month ago

Retail 3.0 is designing for real life

Retail's next competitive advantage is designing for real life by accommodating the full range of human ability, attention, mobility, and circumstance as a core strategy, not a compliance exercise.
Marketing tech
fromMarTech
1 day ago

IAB adopts Amazon framework to improve programmatic signals | MarTech

IAB Tech Lab integrates Amazon Ads' Dynamic Traffic Engine to enhance efficiency and clarity in programmatic advertising signaling.
Marketing tech
fromForbes
1 day ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Marketing
fromModern Retail
3 days ago

Kohl's is stepping up its creator efforts as it attempts a sales reset

Kohl's is enhancing its collaboration with creators to reverse revenue declines and attract new customers.
Marketing tech
fromExchangewire
2 days ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing
fromThedrum
3 days ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
Marketing tech
fromThe Cool Down
2 days ago

AI chatbots are subtly trying to make you buy more stuff - here's how to protect yourself

AI can influence consumer purchasing decisions without their awareness, often through subtle persuasion methods.
E-Commerce
fromEntrepreneur
2 weeks ago

Macy's Debuted a New Tool - And Customers Who Use It Spend 400% More. Here's How It Works.

Macy's launched 'Ask Macy's,' an AI shopping assistant that increases online spending by four times for users compared to non-users.
Marketing tech
fromExchangewire
1 day ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
fromForbes
5 days ago

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.
Marketing
Marketing tech
fromHubspot
1 day ago

What AEO rank trackers measure and why marketers need them

AEO rank trackers measure brand visibility in AI-generated answers using metrics like citations, mentions, share of voice, and sentiment.
Marketing tech
fromwww.retaildive.com
2 days ago

Dollar General's media network rolls out AI store audio program

Dollar General is expanding its AI-driven in-store audio network to 12,000 locations by 2026, enhancing customer experience and targeted advertising.
Marketing tech
fromExchangewire
2 days ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
E-Commerce
fromwww.businessinsider.com
3 weeks ago

Target quietly loaded its app with a bunch of AI shopping features. I took them for a spin.

Target's mobile app is crucial for its sales and customer engagement, but competition is increasing with other retailers enhancing their app features.
Marketing tech
fromAdExchanger
3 days ago

How Advertisers Can - And Cannot - Get In Front Of Chatbot Shoppers | AdExchanger

Brand marketers have limited control over LLM results despite willingness to pay for visibility in AI-generated responses.
Marketing tech
fromAdExchanger
3 days ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.
Marketing tech
fromMarTech
6 days ago

Dell: Agents drive more ecommerce traffic, but conversions lag | MarTech

AI agents are increasing traffic to ecommerce but not significantly impacting conversion rates or revenue.
Marketing tech
fromMarTech
6 days ago

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.
Marketing tech
fromEMARKETER
1 week ago

Media mix modeling tops the incrementality measurement stack for retail brands

61% of US retail decision-makers use media mix modeling to measure incrementality.
Marketing tech
fromFast Company
1 week ago

In the age of AI agents, your customer may still buy from you, but they may no longer visit you

The rise of AI agents is shifting customer interactions away from traditional company-controlled interfaces.
#agentic-commerce
Marketing tech
fromForbes
2 weeks ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromFortune
2 weeks ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
Marketing tech
fromForbes
2 weeks ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromFortune
2 weeks ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
more#agentic-commerce
E-Commerce
fromwww.thedrum.com
1 month ago

The changing retail landscape

Despite online growth and store closures, physical retail remains viable as consumers still value in-store experiences and maintain significant clothing budgets.
Marketing tech
fromEMARKETER
2 weeks ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
Marketing tech
fromModern Retail
4 weeks ago

As retail media enters its second act, savvy brands diversify networks and tactics

Retail media maturity requires brands to orchestrate complete customer journeys across multiple retailers and funnel stages rather than relying solely on bottom-funnel search tactics.
E-Commerce
fromForbes
2 months ago

How Physical Retailers Can Win Shoppers In An Algorithm-Driven World

Digital-first retail and opaque online marketplaces are eroding consumer trust and obscuring product value, increasing the appeal of in-person experiences that provide provenance and authenticity.
Marketing tech
fromwww.independent.co.uk
1 month ago

Illuminating blind spots in store strategy execution

Consumer goods brands require real-time retail intelligence and visibility of in-store execution to compete effectively, as legacy tools fail to provide actionable data needed for optimal product placement, pricing, and promotion management.
fromThe Business of Fashion
2 months ago

How Integrated Technology Is Reshaping Retail Operations

The technology underpinning retail operations is under scrutiny in 2026 as fashion executives look to streamline systems with the aim to unlock efficiency, cut costs and meet consumer expectations for speed and personalisation in the shopping journey. At the retail event Lightspeed Edge on 12 January, Lightspeed - the unified point-of-sale (POS) and payments platform for SMEs such as Apricot Lane Boutique and Neal's Yard Remedies - convened industry leaders to explore the strategic imperative for integrated technology ecosystems over siloed systems.
E-Commerce
E-Commerce
fromThe Drum
2 months ago

It's Prime time for retailers to develop their online sales strategies

Amazon launched Prime Day, a Prime-members-only sales event intended to outcompete Black Friday and Singles Day and to drive Prime membership growth.
fromThedrum
2 months ago

Hyper-local measurement to optimise catalogue effectiveness

They were trying to get to the bottom of how to diminish catalogue distribution without having a negative impact on store and online sales. They were also keen to define the geographic areas where digital content would work best and how to profile those areas to classify digital purchase behaviour. Together with Analytic Partners they were able to uncover opportunities to eliminate 22% of catalogues with negligible sales impact and increasing digital support in high-performing topologies, preserving€ 294 million in sales.
Marketing tech
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