#homebuilding-strategy

#homebuilding-strategy

Beneath those headline numbers lies a more important strategic message for homebuilding leaders navigating 2026's high-rate, high-price, high-uncertainty environment: This is a year to decide not only what to lean into but what to step away from. Less than a decade ago, Taylor Morrison deliberately expanded its geographic footprint and product mix to compete across both discretionary move-up buyers and the entry-level, first-time segment. That diversification helped power years of growth. Now, management is signaling a pivot back toward core strengths.