#holiday marketing

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#holiday-marketing

Digiday+ Research: Deloitte, Wrangler and other execs dig into holiday marketing strategies

Marketers must focus on personalized communication and thoughtful engagement to effectively reach consumers during the busy holiday shopping season.

Target Shifts Holiday Marketing Strategy With Two Campaigns

Target launches Kris, a modern Santa figure, to help shoppers with holiday shopping dilemmas while promoting joy and practicality.

How Coca-Cola's AI Holiday Ad Went From Praise To Rage

Coca-Cola's AI remake of a classic ad faced backlash despite initial positive reception, revealing consumer concerns over AI in advertising.

Digiday+ Research: E-commerce faces competition this holiday season, while brands focus social content on hauls and unboxing

Brands are shifting from e-commerce towards social commerce for holiday sales, responding to changing consumer habits.

Modern Retail+ Research: The 2024 playbook for holiday marketing and commerce

Retail brands are increasingly targeting new customers for holiday marketing campaigns, reflecting a shift in strategy ahead of the crucial sales season.

X Shares Holiday Engagement Insights to Attract Marketing Spend

Holiday season is a prime time for shopping on X, with users more active and engaged.

Digiday+ Research: Deloitte, Wrangler and other execs dig into holiday marketing strategies

Marketers must focus on personalized communication and thoughtful engagement to effectively reach consumers during the busy holiday shopping season.

Target Shifts Holiday Marketing Strategy With Two Campaigns

Target launches Kris, a modern Santa figure, to help shoppers with holiday shopping dilemmas while promoting joy and practicality.

How Coca-Cola's AI Holiday Ad Went From Praise To Rage

Coca-Cola's AI remake of a classic ad faced backlash despite initial positive reception, revealing consumer concerns over AI in advertising.

Digiday+ Research: E-commerce faces competition this holiday season, while brands focus social content on hauls and unboxing

Brands are shifting from e-commerce towards social commerce for holiday sales, responding to changing consumer habits.

Modern Retail+ Research: The 2024 playbook for holiday marketing and commerce

Retail brands are increasingly targeting new customers for holiday marketing campaigns, reflecting a shift in strategy ahead of the crucial sales season.

X Shares Holiday Engagement Insights to Attract Marketing Spend

Holiday season is a prime time for shopping on X, with users more active and engaged.
moreholiday-marketing
#TikTok

Research Briefing: TikTok's and Instagram's importance to marketers jumps during the holidays

TikTok and Instagram see a greater surge in importance to marketers than other social media platforms during the holiday season.
During the holidays, TikTok and Instagram outrank Facebook and Google in terms of increased importance to marketers.
TikTok is making efforts to become a key platform for driving brand awareness and sales during the holiday season.

How advertisers can deal with generative AI's copyright conundrum

The use of generative AI tools and copyrighted work is a legal gray area.
TikTok is increasingly important for holiday marketing.
McDonald's and Coca-Cola are still determining key metrics for success in gaming and esports.

Research Briefing: TikTok's and Instagram's importance to marketers jumps during the holidays

TikTok and Instagram see a greater surge in importance to marketers than other social media platforms during the holiday season.
During the holidays, TikTok and Instagram outrank Facebook and Google in terms of increased importance to marketers.
TikTok is making efforts to become a key platform for driving brand awareness and sales during the holiday season.

How advertisers can deal with generative AI's copyright conundrum

The use of generative AI tools and copyrighted work is a legal gray area.
TikTok is increasingly important for holiday marketing.
McDonald's and Coca-Cola are still determining key metrics for success in gaming and esports.
moreTikTok

How 3 Leaders Use B2C Holiday Marketing Tactics For B2B Businesses

B2B brands can use B2C strategies to elevate their holiday presence and connect with their audience
Creating a message that resonates with clients' seasonal needs is key for B2B marketing during the holidays
Identify and offer assistance to help companies meet their holiday business goals

Council Post: Holiday Season Marketing: How To Capture Attention In Unexpected Places

Offer limited-time seasonal products to create a sense of exclusivity and anticipation.
Use social media to promote and create buzz around your seasonal offerings.
Collaborate with influencers or partner brands to reach a wider audience.
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