Harry Potter is deeply rooted in British storytelling, and this will give fans an exciting new way to experience this magical world in the city that features so prominently in the stories. Offering a completely new retail experience for Harry Potter fans which will delight and entertain, it's going to be very special.
Covering around 21,000 square feet across two floors, the store promises to be packed with wizarding merchandise - and perhaps spell trouble for the many nearby shops that have long relied on unofficial scarves, wands, and suspiciously untaxed Hogwarts souvenirs.