"Harry Potter is deeply rooted in British storytelling, and this will give fans an exciting new way to experience this magical world in the city that features so prominently in the stories. Offering a completely new retail experience for Harry Potter fans which will delight and entertain, it's going to be very special."
"Designers aim to transform the interior into a 'wizarding emporium', celebrating beloved locations from the books and films. This 'must-see' attraction for fans and visitors to the capital will offer interactive activities, photo opportunities, and exclusive merchandise."
Warner Bros announced a new Harry Potter flagship store opening on Oxford Street in London's Ribbon development this autumn. The 21,000 square foot retail space spans two floors and will serve as the UK's second official Harry Potter destination alongside the existing King's Cross location. The store will be designed as a wizarding emporium celebrating iconic locations from the books and films. It will offer interactive activities, photo opportunities, and exclusive merchandise for fans and visitors. Karl Durrant, Warner Bros senior vice president of worldwide retail, emphasized that the store will provide an exciting new way for fans to experience the magical world in the city central to the Harry Potter stories.
#harry-potter-retail #oxford-street-london #flagship-store #merchandise-and-experiences #fan-attractions
Read at The Independent
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