With brands increasingly looking to mixed reality (AR, VR, contextual) technology to create engaging event experiences, the inaugural ExM Live Forum brings together industry thought-leaders to share insights in an events sector ripe for digital transformation.
When power runs low, anxiety sets in. Psychologists often refer to this as battery anxiety, a stress response linked to the fear of losing access to information, contacts, or work tools. Attendees become less focused in sessions, check their devices more frequently, and start scanning the venue for somewhere to recharge.
The brands that excel are those that recognize the importance of engaging with their audience long before the show floor opens and continuing that engagement well after it closes. Today's decision-makers-operators, distributors, chefs, and F&B directors-are selective about their time and budget. They arrive at trade shows with clear agendas and short attention spans, making it crucial for exhibitors to establish a presence prior to the event.
Picture this: the wine glasses are half-empty, the main course plates have been cleared, and suddenly the conversation hits that dreaded wall. You can hear the forks scraping against dessert plates, someone clearing their throat, the uncomfortable shuffle of feet under the table. We've all been there, watching a lively dinner party deflate like a punctured balloon, everyone suddenly fascinated by their napkins or reaching for their phones.
When I tell fellow tech executives that every employee at sunday, from our engineers to our finance team, must complete a restaurant shift before they can fully onboard, I usually get confused looks. "You mean like, shadow someone?" they ask. No. I mean they tie on an apron, take orders, run food, and yes, deal with the 15-minute wait for the check that our product was literally built to eliminate.
When you participate in a major tech event, you naturally want to stand out. Print materials can ensure making a professional first impression. In this article we look at how you ensure that your tech company's exhibition stand definitely stands out. Even if you participate in 2026 at the Web Summit in Portugal, the London Tech Week, TechEx Europe in the RAI Amsterdam or FOSDEM in our own country (Brussels). Which HelloPrint print materials are suitable for dressing up a booth?
Happy hour used to be a reliable business driver for bars and restaurants. Ever since the COVID-10 pandemic, that reliability has faded. Remote work, altered schedules and changing social habits have disrupted the traditional post-work drinking rush, forcing establishments to adapt - and raising questions about whether happy hour is disappearing altogether or simply evolving. BARTENDERS REVEAL WHAT THEY ACTUALLY DRINK WHEN THEY'RE OFF DUTY: 'TRULY GREAT SHOT' Fox News Digital spoke with a bar owner and a behavioral health specialist to learn more.
An airport transfer is a transportation service where the driver meets you at the airport and takes you to your destination or vice versa. When you have jet lag, airport transfers ensure you bypass the arduous task of flagging down and riding in uncomfortable cabs. You can schedule a transfer to and from the airport before your flight, so that professional drivers will be there for you when you step off a plane.