#gpt-4

#gpt-4

OpenAI's new LLM has revolutionized AI and opened up new possibilities for marketers. Here's a look at how three big-name brands have embraced the technology. In March, the AI lab OpenAI released GPT-4, the latest version of the large language model (LLM) behind the viral chatbot ChatGPT. Since then, a small number of brands have been stepping forward to integrate the new-and-improved chatbot into their product development or marketing efforts. To a certain extent, this has required some courage.

It was essentially trading the way a trafficker would, but automated. It looked at insertion orders (IOs) that came in [from brands and media buyers], it set up the campaigns, it set the campaigns live, and it started optimizing them. We were like: "This is amazing!" Well, for about a day. It spent a few thousand dollars in one go. And then we got scared.

In a report examining the malicious use of LLMs, the cybersecurity company said AI models are being increasingly used by threat actors for operational support, as well as for embedding them into their tools - an emerging category called LLM-embedded malware that's exemplified by the appearance of LAMEHUG (aka PROMPTSTEAL) and PromptLock. This includes the discovery of a previously reported Windows executable called MalTerminal that uses OpenAI GPT-4 to dynamically generate ransomware code or a reverse shell.

We're already witnessing the emergence of AI scientists and AI-assisted researchers, signaling a shift in the way science is conducted, particularly in drug discovery for cancer.