#google-serp-features

#google-serp-features

Bing is testing a new design for links in their AI overview. Previously, the link covered the entire line, but now it appears differently.

The approach to Boiler Guide's digital PR and link-building strategy was to use a layered approach encompassing a wide array of tactics, including creative content campaigns and thought leadership opportunities.

Google is testing a new feature in the Google Maps app that lets you edit videos directly in the app. Users can trim the length of the video, crop the frame, edit the audio, add music, add filters, and so much more.

OnTheMarket was not realising the full value of its budgets due to losing spend to unknown, fraudulent sources. The marketing team was dealing with the challenge of sophisticated bots that were hampering the effectiveness of its PPC activity.

Google is now displaying sponsored ads within the free listing grid results themselves within the Shopping tab, along with the ads that historically have appeared at the top of the page.

Google had a brief serving issue with Google Search. Google is testing showing vertical search services next to its own in the EU. Google said a spike in impressions do not cause problems for Google Search. Google won't use a sitemap file if it is not convinced of new or important content.

Just a couple of months ago, Google had ads on the local pack for less than 3% of tracked keywords; now it's up to about 22% of tracked keywords. This was data posted by Joy Hawkins on X she got from Places Scout. Joy wrote, "Just had Places Scout re-run the data to see how this looks in January so far (we're tracking across 1200 mobile ranking reports). The increase isn't slowing down yet."

Martin Splitt and Gary Illyes from the Google Search team spoke about how browsers parse HTML.