Cars
fromThe Local France
3 days agoRenault aims to stop selling fuel-only cars in Europe by 2030
Renault targets 100% electrified sales in Europe by 2030 and plans to develop electric vehicles with Google using Android-based operating systems.
"This brand has never had top-of-funnel paid media launched at scale," Lynch said on the company's most recent earnings call. "It's hard to believe, but all the marketing has always been word of mouth, earned media and bottom-funnel ... promo activations, and so we leaned in on making some of these investments and so we're ecstatic with the results."