fromPortland Monthly3 weeks agoCoffeeThe Gen Z Kids Behind the Busiest Matcha Cafe in PortlandProject Matcha garners significant attention, leading to long lines and a rise in matcha-specific cafes amid global demand and shortages.
fromBuzzFeed1 month agoFood & drinkSocial Media Has Influenced Consumerism And It's Impact Is Way Bigger Than Just A Matcha ShortageGlobal matcha shortage is driven by overwhelming demand exacerbated by social media popularity.
fromBuzzFeed1 month agoFood & drinkSocial Media Has Influenced Consumerism And It's Impact Is Way Bigger Than Just A Matcha Shortage
