fromTheStreet
1 week agoWhy F1's sponsorship boom is nearing $3 billion
Total sponsorship investment in F1 is expected to rise 15% year over year, increasing from $2.5 billion in 2025 to more than $3 billion in 2026, according to the latest Ampere Analysis study. The growth reflects F1's transition from a traditional motorsport into a global media and marketing platform, with technology and apparel brands emerging as primary drivers.
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