'Incrementality' Is The Buzzword That Stole Prog IO | AdExchangerThe theme of Programmatic IO conference was 'incrementality', a pressing concern for advertisers in attributing sales across multiple retail media platforms.
Google rolls out AI Overviews for more complex searches | MarTechGoogle is introducing AI Overviews in the U.S. to provide generative AI technology-powered answers to complex queries.
'Games made by soulless machines': Tech sparks debate over AI stories in video gamesAI in video games is evolving to create interactive characters through generative AI technology.Tech companies are pushing to revolutionize video game storytelling using AI, but face skepticism from game writers.