'Incrementality' Is The Buzzword That Stole Prog IO | AdExchanger
The theme of Programmatic IO conference was 'incrementality', a pressing concern for advertisers in attributing sales across multiple retail media platforms.
Google rolls out AI Overviews for more complex searches | MarTech
Google is introducing AI Overviews in the U.S. to provide generative AI technology-powered answers to complex queries.
'Games made by soulless machines': Tech sparks debate over AI stories in video games
AI in video games is evolving to create interactive characters through generative AI technology.
Tech companies are pushing to revolutionize video game storytelling using AI, but face skepticism from game writers.
Google introduces advanced AI capabilities to advertisers through Gemini integration
Google integrates Gemini AI into advertising products for enhanced capabilities
AI tools in Performance Max enable more engaging ads with extended headlines and image generation capabilities
John Snow Labs Sets New Standards in Healthcare AI with Record-Breaking Growth in 2023
John Snow Labs marks 2023 as highly successful, with 82 million downloads of Spark NLP library and expansion in NLP Lab offerings.
Enhancements in Spark NLP library and NLP Lab platform have resulted in increased usage and improved efficiency in text embedding calculation.
Microsoft's new AI chatbot button brings first significant change to computer keyboards in decades | Milwaukee Independent
Microsoft unveils its first major keyboard redesign in three decades, featuring an AI chatbot button.
The AI button, called the 'Copilot key,' will be included in some new personal computers running Windows 11.
Microsoft is capitalizing on its partnership with OpenAI to make itself a gateway for generative AI technology applications.