#luxury-brand-marketing

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Science
fromPhys
7 hours ago

Scent vs. brand image: What an EEG study reveals about luxury marketing

EEG analysis reveals fragrance significantly impacts consumer emotions, memory, and brand loyalty through measurable brain responses.
Fashion & style
fromBBC News
2 days ago

Gucci criticised for 'AI slop' images ahead of major fashion show

Luxury fashion brands like Gucci are increasingly using generative AI for marketing and runway presentations, though experts warn this technology carries reputational risks alongside potential benefits.
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