#gen-z-behavior

#gen-z-behavior

For so long, retailers have been told that what sets brick-and-mortar apart is the "human element." But a landmark new survey shows exactly the opposite: roughly half of younger consumers prefer a shopping experience that lets them avoid other people. Convenience and efficiency loom large here: more than three-quarters of Gen Z and millennial shoppers regularly choose online purchases and curbside or in-store pickup.