#gaming-industry-marketing

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#gaming-industry
Video games
fromBusiness Matters
2 days ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Video games
fromBusiness Matters
2 days ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Marketing
fromAdExchanger
22 hours ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Exercise
fromEntrepreneur
11 hours ago

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.
#netflix
Media industry
from24/7 Wall St.
5 hours ago

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.
Games
fromEngadget
7 hours ago

Netflix adds three Jackbox games to its TV app

Netflix adds Jackbox Party Essentials to its gaming lineup, offering three popular games for free to subscribers.
Board games
fromThe Verge
8 hours ago

Netflix's TV games get a big boost with Jackbox collection

Netflix adds Jackbox's Drawful 2, Fibbage 4, and Quiplash 3 to its party game lineup, available for subscribers at no extra cost.
Media industry
from24/7 Wall St.
5 hours ago

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.
Games
fromEngadget
7 hours ago

Netflix adds three Jackbox games to its TV app

Netflix adds Jackbox Party Essentials to its gaming lineup, offering three popular games for free to subscribers.
Board games
fromThe Verge
8 hours ago

Netflix's TV games get a big boost with Jackbox collection

Netflix adds Jackbox's Drawful 2, Fibbage 4, and Quiplash 3 to its party game lineup, available for subscribers at no extra cost.
Social media marketing
fromForbes
15 hours ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Marketing tech
fromExchangewire
13 hours ago

LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps to Drive Publisher Growth

LoopMe launches Chartboost Direct to connect mobile app publishers with brand demand, enhancing growth and revenue opportunities.
Business
from24/7 Wall St.
5 hours ago

DraftKings Price Prediction: Where The Stock Is Going This Year

DraftKings stock is currently undervalued with a hold recommendation due to execution risks and margin pressures affecting future growth.
Online Community Development
fromInc
1 day ago

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.
Venture
from24/7 Wall St.
9 hours ago

NVIDIA Chips are Going to Space. Could the Stock Be Next?

Nvidia is developing space-based data centers, leveraging orbital computing for AI and 5G connectivity as the corporate space race intensifies.
Wearables
fromEngadget
9 hours ago

Razer just released some new gaming earbuds with low latency and fast switching between devices

Razer's Hammerhead V3 HyperSpeed gaming earbuds offer low latency audio, improved ANC, and a 40-hour battery life for gaming and music.
#youtube
Television
fromTechCrunch
1 day ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Privacy technologies
fromEngadget
12 hours ago

Google introduces AI-generated avatars to YouTube Shorts

YouTube introduces AI avatars for creators to enhance digital identity in Shorts, ensuring safety with AI disclosures and watermarks.
Online marketing
from9to5Google
1 day ago

YouTube starts showing 90-second unskippable ads to TV viewers

YouTube is introducing 90-second unskippable ads for TV viewers, increasing ad pressure on users.
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Television
fromTechCrunch
1 day ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Privacy technologies
fromEngadget
12 hours ago

Google introduces AI-generated avatars to YouTube Shorts

YouTube introduces AI avatars for creators to enhance digital identity in Shorts, ensuring safety with AI disclosures and watermarks.
Online marketing
from9to5Google
1 day ago

YouTube starts showing 90-second unskippable ads to TV viewers

YouTube is introducing 90-second unskippable ads for TV viewers, increasing ad pressure on users.
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Online learning
fromeLearning Industry
13 hours ago

What Is Real Interactivity In eLearning? (And Why Clicks Don't Count)

Real interactivity in learning requires decision-making and consequences, not just reactive actions like clicking or revealing content.
Deliverability
fromMarTech
13 hours ago

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.
Fashion & style
fromCbsnews
1 day ago

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.
LA Clippers
fromReadWrite
1 day ago

PrizePicks NBA partnership boosts fantasy sports growth

PrizePicks has secured a multi-year partnership with the NBA, enhancing its branding and marketing capabilities in daily fantasy sports.
Podcast
fromThe Hollywood Reporter
2 days ago

I Created Hit Podcasts. Then the Bubble Burst

The narrative podcast industry has faced significant challenges, leading to layoffs and a shift towards celebrity-driven content.
Video games
fromKotaku
12 hours ago

Heated Arc Raiders Debate Between PvE And PvP Players Goes Viral

A PvE player confronted a PvP player in Arc Raiders, raising questions about player expectations in PvP-enabled games.
fromwww.theguardian.com
5 days ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
#game-development
Games
fromKotaku
6 hours ago

Game Devs Explain The Tricks Involved With Letting You Pause

Pausing a game involves various techniques, including manipulating time and adjusting game speed, depending on the game engine used.
Video games
fromKotaku
6 days ago

Peak Devs Call Out Entitled Gamers Who Want Endless Free Updates

Endless support for games is not guaranteed; updates are considered a bonus, not a right.
Games
fromKotaku
6 hours ago

Game Devs Explain The Tricks Involved With Letting You Pause

Pausing a game involves various techniques, including manipulating time and adjusting game speed, depending on the game engine used.
Video games
fromKotaku
6 days ago

Peak Devs Call Out Entitled Gamers Who Want Endless Free Updates

Endless support for games is not guaranteed; updates are considered a bonus, not a right.
fromEMARKETER
22 hours ago

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Marketing tech
Marketing
fromDigiday
22 hours ago

Ford and Nissan are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.
Social media marketing
fromPR Daily
16 hours ago

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.
Online marketing
fromForbes
2 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
LA Clippers
fromEngadget
3 days ago

The League of Legends KeSPA cup will air globally on Disney+

Disney+ will stream major esports tournaments, expanding its reach beyond Asia to a global audience.
Video games
fromInverse
7 hours ago

'Project Hail Mary's' Newest Chapter Is Coming From An Unexpected Source

VR gaming offers immersive experiences that transform the player's environment, exemplified by upcoming titles like Project Hail Mary.
Television
fromAol
6 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
fromTipRanks Financial
12 hours ago

QYOU Studios Named "Most Innovative Studio" for Creator-Led Digital Campaigns - TipRanks.com

QYOU Studios has been named 'Most Innovative Studio' at the Digiday TV & Video Awards, underscoring its growing prominence in creator-powered storytelling and premium digital production.
Media industry
#ai
Marketing tech
fromExchangewire
18 hours ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
Marketing
fromFast Company
16 hours ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromExchangewire
18 hours ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
Marketing
fromFast Company
16 hours ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
#online-gaming
#indie-games
Video games
fromGame Informer
8 hours ago

Everything Announced At The April 2026 Triple-i Initiative

The Triple-i Initiative showcased 40 announcements for indie games, including new reveals and updates.
Games
fromThe Verge
9 hours ago

Castlevania headlines a big list of exciting indie game reveals

The Triple-I Initiative showcased new indie games, including Castlevania: Belmont's Curse and Prove You're Human, highlighting diverse genres and innovative gameplay.
Video games
fromGame Informer
8 hours ago

Everything Announced At The April 2026 Triple-i Initiative

The Triple-i Initiative showcased 40 announcements for indie games, including new reveals and updates.
Games
fromThe Verge
9 hours ago

Castlevania headlines a big list of exciting indie game reveals

The Triple-I Initiative showcased new indie games, including Castlevania: Belmont's Curse and Prove You're Human, highlighting diverse genres and innovative gameplay.
Media industry
fromRAIN News
1 day ago

APM / Streamguys join to launch new marketplace for podcasting and livestreaming

American Public Media and Streamguys launched the Inform Media Network to support noncommercial public media stations with a digital underwriting marketplace.
fromKotaku
13 hours ago

Hardcore Survival Sim With Deadly Twist Is A Smash Hit On Steam

Road to Vostok is a post-apocalyptic single-player survival game that has secured the entire production budget for years to come within just 24 hours of its launch.
Games
Marketing tech
fromMarketing Dive
1 day ago

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.
Marketing
fromMarTech
1 day ago

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.
Video games
fromKotaku
1 day ago

Sci-Fi Extraction Shooter Lasted Three Weeks Before Announcing Shutdown

Live-service games often fail, leading to financial losses and shutdowns shortly after launch, as seen with The Cube, Save Us.
Media industry
fromThe Hollywood Reporter
10 hours ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Marketing tech
fromNeil Patel
6 hours ago

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.
fromGameSpot
9 hours ago

Pokemon Champions Is Giving Fans The Big And Tiny Pokemon They Want To See

A Reddit post shared an image of a Steelix and Wyrdeer in battle, claiming that Champions has 'accurate Pokemon sizes for the first time' since the release of Let's Go on Switch.
Games
Poker
fromBusiness Matters
3 weeks ago

How Crash-Style Gaming Platforms Are Driving Digital Revenue

Crash-style games generate substantial revenue through rapid game cycles, minimal operating costs, and high player engagement driven by simple mechanics and fast-paced gameplay.
Video games
fromKotaku
4 hours ago

15 Big Indie Games You Should Be Paying Attention To Right Now

The Triple-i Initiative showcase revealed new games, updates, and demos, highlighting indie titles like Belmont's Curse and others from various developers.
#ai-in-advertising
fromAdExchanger
12 hours ago
Marketing tech

What Is AI Automating In Ad Tech? | AdExchanger

AI is increasingly replacing functions in ad tech, particularly in A/B testing and creative optimization.
#openai
Marketing tech
fromThe Globe and Mail
14 hours ago

OpenAI reportedly projecting $2.5-billion in ad revenue this year

OpenAI anticipates $2.5 billion in ad revenue for 2023, aiming for $100 billion by 2030, driven by user growth and ad integration.
Marketing tech
fromThe Globe and Mail
14 hours ago

OpenAI reportedly projecting $2.5-billion in ad revenue this year

OpenAI anticipates $2.5 billion in ad revenue for 2023, aiming for $100 billion by 2030, driven by user growth and ad integration.
Video games
fromKotaku
9 hours ago

1000xRESIST Team Is Back With A New Sci-Fi Game

Prove You're Human is a new sci-fi adventure game exploring AI personhood through CAPTCHA puzzles and psychological horror.
#playstation
Games
fromGadgets 360
1 day ago

Sony Will Scan PlayStation's Biggest Fans and Put Them in PS5 Games

Sony's Playerbase initiative allows fans to be featured in Gran Turismo 7 by getting their likeness scanned.
Games
fromGameSpot
2 days ago

You Could Be In A PlayStation Game If You Write Well, Love PlayStation, Play And Own A Lot, Have Anecdotes, And More

PlayStation's new contest, The Playerbase, allows winners to have their likenesses scanned for in-game characters in Gran Turismo 7.
Games
fromGadgets 360
1 day ago

Sony Will Scan PlayStation's Biggest Fans and Put Them in PS5 Games

Sony's Playerbase initiative allows fans to be featured in Gran Turismo 7 by getting their likeness scanned.
Games
fromGameSpot
2 days ago

You Could Be In A PlayStation Game If You Write Well, Love PlayStation, Play And Own A Lot, Have Anecdotes, And More

PlayStation's new contest, The Playerbase, allows winners to have their likenesses scanned for in-game characters in Gran Turismo 7.
#sony
Video games
fromGameSpot
1 day ago

Next Sony State Of Play Coming April 16 - Report

Sony's next State of Play may occur on April 16, focusing on third-party games, but details remain unconfirmed.
Games
fromEngadget
2 days ago

Sony is starting a weird service that scans people to put them in PlayStation games

Sony's The Playerbase initiative allows fans to have their likenesses scanned for use in PlayStation games.
Video games
fromGameSpot
1 day ago

Next Sony State Of Play Coming April 16 - Report

Sony's next State of Play may occur on April 16, focusing on third-party games, but details remain unconfirmed.
Games
fromEngadget
2 days ago

Sony is starting a weird service that scans people to put them in PlayStation games

Sony's The Playerbase initiative allows fans to have their likenesses scanned for use in PlayStation games.
Games
fromKotaku
2 days ago

Pokemon Champions, Starfield DLC And Other Games Coming Out

Starfield launches on PS5 with a new expansion, Terran Armada, and a free update, following mixed reviews of its first DLC.
Marketing tech
fromBusiness Matters
3 days ago

The Business of iGaming: Balancing Compliance and Growth for UK Tech Affiliates in 2026

UK gambling market faces regulatory challenges, but compliance can provide a competitive edge for small tech companies and marketing partners.
Video games
fromArs Technica
2 days ago

Valve brings native Steam Link app to Apple's Vision Pro

Steam Link is coming to Apple's Vision Pro, enabling wireless streaming of traditional games from Steam libraries on nearby Macs or PCs.
Marketing tech
fromForbes
1 day ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
fromKotaku
2 days ago

Canceled Game 'Would Have Been Crimson Desert' Says Avalanche Head

I haven't played Crimson Desert enough, but we had everything that I've seen from Crimson Desert in the plans for that game. It was signed with a big publisher that has a lot of famous IPs...And then they just changed business direction again and wanted to focus on their existing IPs instead of new ones. They broke up with us on a text message, which I will never forgive them for.
Video games
Marketing tech
fromExchangewire
17 hours ago

2026 FIFA World Cup Viewing Set to Fragment Across Linear & Streaming in UK, Nexxen Forecast Finds

Nexxen launched a predictions report on UK viewership for the 2026 FIFA World Cup, highlighting shifts in viewing habits and audience engagement.
Video games
fromKotaku
2 days ago

Marathon, One Month Later - Kotaku

Marathon has received positive reviews but faces uncertainty regarding its long-term support and player engagement.
Marketing tech
fromnews.bitcoin.com
1 day ago

Optimove Acquires Smartico in iGaming CRM Consolidation Play

Optimove is acquiring Smartico, enhancing its position in the iGaming CRM market with a focus on gamification-led marketing.
fromYanko Design - Modern Industrial Design News
2 days ago

McDonald's Just Built a Gadget That Every Gamer Has Needed Forever - Yanko Design

Archie is a small arch-shaped piece that essentially bridges the two sticks on your controller. It's not a Bluetooth gadget loaded with firmware updates or a subscription service. It's just a clever piece of physical design that does exactly what it needs to do and nothing more.
Video games
Games
fromGame Informer
1 week ago

The Video Games You Should Play This Weekend - April 3

Darth Clark returned to Game Informer, and The Super Mario Galaxy Movie was released, marking significant events in the gaming industry.
Marketing tech
fromwww.housingwire.com
1 day ago

Why being visible is no longer enough for real estate agents

Personal branding in real estate has lost its effectiveness due to widespread accessibility and automation of content creation.
Video games
fromKotaku
2 days ago

Marathon's Top Players Are Begging Bungie To Do More About Cheaters - Kotaku

Marathon players report a significant cheating problem affecting gameplay, particularly in ranked matches and the Cryo Archive map.
Games
fromwww.theguardian.com
1 week ago

Why is gaming becoming so expensive? The answer is found in AI

PlayStation 5 prices have risen significantly due to increased demand for computing power driven by AI, alongside global economic disruptions.
Marketing tech
fromBenzinga
1 day ago

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
fromThe Atlantic
1 week ago

Today's Atlantic Trivia: Video Games

Nintendo was founded in 1889, the same year the Eiffel Tower opened in Paris, starting as a manufacturer of Japanese playing cards.
Games
Marketing tech
fromPhocuswire
in 2 months

AI pulls travel brands deeper into commerce media

AI is transforming digital advertising in travel by enabling commerce media, allowing brands to leverage first-party data for targeted ads.
fromThe Drum
1 month ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport has become a powerful tool for global brand engagement, enabling companies to build deeper connections with audiences in an increasingly fragmented media landscape. Real-time data and immersive fan experiences allow brands to create personalized interactions that resonate across diverse markets and demographics.
Marketing
Video games
fromGamesBeat
1 week ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
fromThe Verge
1 week ago

150 million users later, Roblox competitor Rec Room is shutting down

"We never quite figured out how to make Rec Room a sustainably profitable business, and our costs always ended up overwhelming the revenue we brought in."
Video games
Video games
fromwww.theguardian.com
3 weeks ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
fromThe Drum
2 months ago

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
Online marketing
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
#gaming-marketing
Marketing
fromBusiness Matters
2 months ago

How Digital Gaming Trends Are Reshaping Modern Entertainment Businesses

Crypto-enabled digital gaming transforms audience behavior, monetization, and engagement strategies for entertainment businesses by enabling transparency, speed, personalization, and new payment models.
Marketing tech
fromThe Drum
2 months ago

The in-game advertising landscape: It isn't child's play

In-game advertising integrates branded placements into game environments to reach a large, mature gaming audience, but requires data-driven strategy for effectiveness.
Video games
fromBusiness Matters
2 months ago

Online Gaming: An Entertainment Ecosystem Teeming with Opportunities

AI, cloud infrastructure, and smartphone adoption are transforming gaming into an accessible, personalized, cross-platform ecosystem that reduces hardware barriers and enhances social play.
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