#gaming-collaborations

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#gamesbeat-summit
Games
fromGamesBeat
1 day ago

WorldBuilder Summit launches awards for user-generated content creators

GamesBeat Summit on May 18-19 in Los Angeles connects gaming leaders and celebrates user-generated content with the inaugural WorldBuilder Awards.
fromGamesBeat
1 day ago
LA real estate

WorldBuilder Summit draws 260 visitors for inaugural user-generated content conference

Online marketing
fromGamesBeat
2 days ago

Overwolf Ads hires new brand partnership directors to fuel global expansion

GamesBeat Summit on May 18-19 in Los Angeles connects gaming leaders and offers a buy one, get one free ticket promotion.
Games
fromGamesBeat
1 day ago

WorldBuilder Summit launches awards for user-generated content creators

GamesBeat Summit on May 18-19 in Los Angeles connects gaming leaders and celebrates user-generated content with the inaugural WorldBuilder Awards.
fromGamesBeat
1 day ago
LA real estate

WorldBuilder Summit draws 260 visitors for inaugural user-generated content conference

Online marketing
fromGamesBeat
2 days ago

Overwolf Ads hires new brand partnership directors to fuel global expansion

GamesBeat Summit on May 18-19 in Los Angeles connects gaming leaders and offers a buy one, get one free ticket promotion.
more#gamesbeat-summit
fromKotaku
1 day ago

Call of Duty Will Soon Take On Battlefield At The Box Office

EA's Battlefield is reportedly attracting Hollywood's attention, with Christopher McQuarrie set to write, direct, and produce the adaptation, and Michael B. Jordan attached as a producer. The project is being pitched to various studios, aiming for a theatrical release.
Independent films
Video games
fromKotaku
1 day ago

New Tools Should Help Get Games Running Better On Steam Deck

Valve is enhancing Steam Deck performance data for developers of Verified games to improve game optimization on the platform.
Media industry
fromDigiday
3 days ago

Why live streaming is a borderless $4 billion global opportunity

The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.
Marketing tech
fromDigiday
2 days ago

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.
Django
fromGameSpot
1 day ago

Pragmata's Diana Is Now A VTuber, And Is Inviting Other VTubers To The Moon

Diana, a VTuber from Pragmata, invites Usada Pekora to the moon for a collaboration filled with adorable conversations and gameplay highlights.
Digital life
fromBusiness Matters
3 days ago

The Digital Shift: How Consumer Habits Are Forcing the UK Entertainment Sector to Innovate

UK consumers now abandon apps that take longer than three seconds to load, reflecting a significant shift in expectations across various sectors.
Social media marketing
fromFast Company
1 day ago

Inside the NFL's strategy to turn the 2026 draft into a social moment you can't escape

The NFL Draft generates immense excitement and engagement, showcasing new talent and drawing significant viewership and social media interaction.
New York Knicks
fromDefector
1 day ago

Don't Make The Tiny Man Dribble While Everyone Else Stands Still | Defector

Jalen Brunson's playing style leads to isolation and impacts team dynamics during critical game moments.
#creator-economy
fromDigiday
4 days ago
Social media marketing

Vibes over metrics: Why more creators are holding IRL events to own their audience

Marketing
fromForbes
2 days ago

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.
Social media marketing
fromDigiday
4 days ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
more#creator-economy
fromEngadget
3 days ago

Threads introduces 'live chats' for following live events

Meta's new live chats feature enables real-time conversations about live events within Threads communities, allowing users to post photos, videos, and text messages.
Online Community Development
Film
fromGameSpot
3 days ago

Iron Lung Digital Release: Markiplier Gives An Update As Fans Wait

Markiplier's film Iron Lung grossed over $50 million, with plans for digital release and self-distribution to benefit independent creators.
Board games
fromGameSpot
2 days ago

Online Multiplayer Chaos Meets Creativity In Double Fine's Pottery Party Brawler, Kiln

Kiln combines creativity and competitive gameplay, allowing players to sculpt unique pottery fighters that influence performance in dynamic multiplayer battles.
Privacy technologies
fromGameSpot
4 days ago

Roblox Can't Seem To Keep Anyone Happy Right Now

Roblox struggles to balance user safety and enjoyment amid criticism and regulatory pressure over its age verification and safety measures.
Humor
fromKotaku
4 days ago

I Love This 'Game Show' That's Basically Dropout For Word Nerds

Guy Montgomery's Guy Mont-Spelling Bee combines comedy and spelling in a unique format, gaining popularity through its entertaining and chaotic approach.
Gadgets
fromWIRED
4 days ago

I've Tested Gaming Laptops for Over a Decade. This Is What I Think You Should Buy

Gaming laptops have evolved significantly, offering powerful performance and sleek designs, making them viable alternatives to desktop PCs.
Games
fromRaymondcamden
1 day ago

Another Game: My Little Mortal Combat

My Little Mortal Combat is a web game combining My Little Pony and Mortal Kombat, featuring simple mechanics and AI-generated content.
Video games
fromFuturism
1 day ago

Google Exec Says Your Favorite Video Games Are Secretly Made With AI

AI is widely used in game development, with 90% of developers acknowledging its role in creating popular games.
Independent films
fromEsquire
1 day ago

Exclusive: Netflix's 'Gears of War' Movie Is Taking Time to Get It Right

Gears of War movie is in development with a focus on character and universe fidelity.
Marketing tech
fromExchangewire
2 days ago

Overwolf Ads Expands Global Brand Partnerships Team with Senior Hires Across EMEA & US

Overwolf Ads expands its Brand Partnerships team, appointing key leaders to enhance global advertising efforts and drive significant revenue growth.
Digital life
fromCGMagazine
1 day ago

The Living Room Is Tech's Next Battleground

The living room is evolving into a strategic digital space, with TVs becoming integrated platforms for media, commerce, and user engagement.
fromEngadget
2 days ago

X is shutting down its Communities feature

"Communities had a great vision, but they were used by less than 0.4% of users - yet contributed to 80% of spam reports, financial scams, and malware on X."
Online Community Development
Marketing
fromVariety
2 days ago

Variety's Entertainment Marketing Summit Takeaways: How to Market at the Speed of AI, Work With Creators and Make Campaigns Authentic Because 'Fans Are Smart, It Has to Feel Real'

Live experiences are central to marketing, with brands treating audiences as distribution channels and emphasizing authenticity and originality.
Social media marketing
fromDigiday
3 days ago

Why brands like The League are making the first move to take advantage of LinkedIn's creator appeal

The League launched a LinkedIn campaign targeting professionals to expand its marketing strategy beyond traditional platforms.
Film
fromInverse
3 days ago

Markiplier's Horror Hit Might Shake Up Hollywood Again

YouTube filmmakers are successfully transitioning to feature films, exemplified by Markiplier's Iron Lung, which achieved significant box office success.
Board games
fromBoard Game Quest
5 days ago

Crowdfunding Campaigns of the Week - 4/20/26

A variety of crowdfunding board games are featured, including solo and co-op options, strategic gameplay, and travel-friendly designs.
fromThe Verge
3 days ago

Microsoft teases mysterious Discord and Xbox Game Pass partnership

Microsoft is partnering with Discord again as we continue to make Game Pass more flexible for our players. Some of you might start to see some code in the wild, and we will share more details with you all soon.
Video games
Media industry
fromAdExchanger
2 days ago

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.
Marketing tech
fromAdExchanger
3 days ago

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

Unity and Index Exchange integrate to enable targeted advertising across multiple platforms using in-game audience data.
Marketing
fromDigiday
3 days ago

NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

NHL is leveraging TikTok to expand its fanbase and presence in Europe, aiming to convert casual viewers into lifelong fans.
#threads
more#threads
Games
fromKotaku
3 days ago

Ecco The Dolphin Gets Remasters And A Sequel But One Game Is MIA

Ecco the Dolphin returns with a new anthology game developed by original team members, while Xbox mobile store plans remain active despite challenges.
Video games
from24/7 Wall St.
1 day ago

Forget Generic Gaming Plays: 3 ETFs Reveal the Real Digital Entertainment Divide

Digital entertainment, including video games and esports, is a major consumer category with diverse investment opportunities and varying fund performances.
Marketing tech
fromAndroid Authority
2 days ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Media industry
fromAdExchanger
5 days ago

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.
Video games
fromKotaku
1 day ago

Clair Obscur: Expedition 33 Goes On Sale On Anniversary

Clair Obscur: Expedition 33 is on sale for $40 on Steam, offering emotional storytelling and challenging gameplay.
fromGamesBeat
1 week ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Marketing tech
fromExchangewire
4 days ago

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.
Social media marketing
fromThedrum
1 week ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
#xbox
Video games
fromWGB
2 days ago

Xbox Issues "We Are Xbox" Open Letter, Will "Reevaluate" Approach To Exclusives

Asha Sharma plans significant changes for Xbox, including a reevaluation of exclusivity and addressing player frustrations.
Video games
fromKotaku
1 day ago

Asha Sharma Isn't Rushing The Decision On Xbox Exclusives

Asha Sharma outlines plans for Xbox focusing on affordability, new features, and potential re-evaluation of game exclusivity.
Video games
fromGadgets 360
3 days ago

Microsoft Teases Discord Partnership and a 'More Flexible' Xbox Game Pass

Microsoft is partnering with Discord to make Xbox Game Pass more flexible for players.
Video games
fromThe Verge
2 days ago

'We Are Xbox': read the memo defining Microsoft's gaming future

Xbox has evolved to connect over 500 million players but faces challenges in features, pricing, and meeting new player expectations.
Video games
fromGadgets 360
1 day ago

Xbox Chief Asha Sharma Sets New Strategy, Says Will Reevaluate Exclusives

Microsoft Gaming is rebranding to Xbox and reevaluating its approach to exclusivity under CEO Asha Sharma's new strategy.
Video games
fromKotaku
2 days ago

The New Version Of Game Pass Is A Perk For Discord Nitro Users

Discord Nitro subscribers will soon receive access to Xbox Game Pass Starter Edition, featuring over 50 games and cloud streaming.
Video games
fromWGB
2 days ago

Xbox Issues "We Are Xbox" Open Letter, Will "Reevaluate" Approach To Exclusives

Asha Sharma plans significant changes for Xbox, including a reevaluation of exclusivity and addressing player frustrations.
Video games
fromKotaku
1 day ago

Asha Sharma Isn't Rushing The Decision On Xbox Exclusives

Asha Sharma outlines plans for Xbox focusing on affordability, new features, and potential re-evaluation of game exclusivity.
more#xbox
Media industry
fromObserver
1 week ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
Social media marketing
fromVogue
4 days ago

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.
fromEntrepreneur
4 days ago

This Anonymous Posting Strategy Helped Him Build a Big Following - and Led to Investors and Partners Finding Him First

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."
Social media marketing
#xbox-game-pass
Video games
fromKotaku
3 days ago

Report: Xbox Game Pass Could Soon Be Going Pick-Your-Own

Microsoft reduced Xbox Game Pass Ultimate price to $23 but removed day-one Call of Duty releases, with potential for customizable packages.
Video games
fromThe Verge
2 days ago

Leak reveals new Xbox Game Pass "Starter Edition" that's part of Discord Nitro

Microsoft is launching a Discord and Xbox Game Pass partnership featuring a new Starter Edition with over 50 games and additional benefits.
Video games
fromKotaku
3 days ago

Report: Xbox Game Pass Could Soon Be Going Pick-Your-Own

Microsoft reduced Xbox Game Pass Ultimate price to $23 but removed day-one Call of Duty releases, with potential for customizable packages.
more#xbox-game-pass
Social media marketing
fromPR Daily
5 days ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
Video games
fromGameSpot
1 day ago

Final Fantasy XIV Is Getting A Series Of Evangelion Raids

Final Fantasy XIV is collaborating with Evangelion for a new 24-person raid series called Ghosts of Desire.
Video games
fromKotaku
2 days ago

Overwatch Is Making Good On A Decade-Old Promise

Blizzard is advancing the story of its rebooted series significantly, introducing new characters and meaningful plot developments after years of stagnation.
fromEngadget
3 days ago

Vampire Survivors developer Poncle is opening more studios and has over 15 games in the works

Poncle is developing three basic types of games: spinoffs to Vampire Survivors, original IPs, and roguelites with similar mechanics to Vampire Survivors, using other IPs.
Video games
Video games
fromKotaku
3 days ago

The Week In Games: Pottery Parties And A Long-Lost JRPG

A quieter release week allows games like Kiln and Traysia to gain attention amidst industry debates.
Video games
fromwww.theverge.com
5 days ago

Fortnite developers can make AI characters now just don't try to date them

Epic Games introduces an AI conversations tool for Fortnite, allowing creators to develop unscripted, interactive NPCs for player engagement.
fromWGB
4 days ago

Voice Actor Troy Baker Is Making His Own Game Studio

I want to proliferate the wisdom and the experience those other great studios - and bad - have given me, and be able to fold that into new experiences, and try my hand at it.
Video games
Video games
fromLos Angeles Times
6 days ago

The Dodgers of esports: How L.A.'s Liquid Guild won the attention of over 100,000 people

The Race to World First in World of Warcraft is a competitive event where teams race to complete difficult content first, requiring extensive preparation and teamwork.
Video games
fromKotaku
3 days ago

Marathon Was One Of March's Best-Selling Games In The U.S.

MLB The Show 26 topped U.S. sales in March, with Marathon achieving fourth place despite a competitive release month.
Marketing
fromFast Company
1 month ago

AI will power Fandom from spectator to co-star

Generative AI enables media companies to maintain constant fan engagement by scaling personalized content creation beyond traditional production limits, transforming passive consumers into active co-creators within brand-safe parameters.
Video games
fromEngadget
5 days ago

Ball x Pit's next update adds 11 more balls to the fray on April 27

The upcoming update for Ball x Pit introduces new characters, balls, passive upgrades, and a new building, enhancing gameplay dynamics.
Video games
fromThedrum
1 week ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Video games
fromKotaku
1 week ago

Fairgames Has An Extraction Shooter Mode As Marathon Struggles

Fairgames features a new mode called 'Cargo Heist' that involves completing objectives and extracting loot in a multiplayer heist shooter format.
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Marketing tech
fromThe Drum
2 months ago

The in-game advertising landscape: It isn't child's play

In-game advertising integrates branded placements into game environments to reach a large, mature gaming audience, but requires data-driven strategy for effectiveness.
Video games
fromKotaku
2 weeks ago

Heated Arc Raiders Debate Between PvE And PvP Players Goes Viral

A PvE player confronted a PvP player in Arc Raiders, raising questions about player expectations in PvP-enabled games.
Media industry
fromThe Drum
2 months ago

Livestreaming and eSports to drive the sports market in Asia

Asia is the fastest-growing sports market, driven by mobile, OTT, eSports, and live streaming, prompting platforms and brands to prioritize creative digital sports experiences.
Marketing
fromThe Drum
2 months ago

Why gaming is a such a key communications channel for retail marketers

Gaming is a mainstream, high-value channel retailers must engage, especially Gen Z gamers, via community-driven experiences on platforms like Twitch and Discord.
Video games
fromGamesBeat
3 weeks ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
Social media marketing
fromNeil Patel
2 months ago

Discord as an Engagement and Digital PR Platform

Discord enables brands to build direct, real-time relationships and PR outcomes by facilitating open, persistent, and context-rich conversations rather than broadcast messaging.
Video games
fromwww.theguardian.com
1 month ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Video games
fromKotaku
1 month ago

I Miss When Multiplayer Games Weren't Changing All The Time - Kotaku

A patch increasing gunshot volume in Marathon created a more aggressive multiplayer environment, prompting nostalgia for older games that remained static after release rather than undergoing constant balance changes.
fromGameSpot
1 month ago

Marathon Server Slam Twitch Drops And Rewards

Starting on February 26 at 10 AM PT / 1 PM ET and finishing on March 2 at the same time, the Marathon server slam is an opportunity for players to get their hands on the game ahead of launch. It'll also allow Bungie to test its infrastructure before the full Marathon release date lands.
Video games
Video games
fromKotaku
1 month ago

An Incredible Last-Minute Escape In Marathon Convinced Me It's Something Special

A final beta match demonstrated the game's potential through intense, high-stakes gameplay where teamwork and resource management created memorable moments despite uncertain long-term player retention.
Video games
fromThe Verge
2 months ago

Fortnite is about to get a lot more gaming crossovers

Epic will expand Fortnite crossovers tied to Epic Games Store purchases, aiming for over 100 developer partnerships annually while boosting store sales and platform growth.
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