#footwear--tech

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Marketing tech
fromDigiday
2 days ago

Puma's AI head says the brand is still giving 'the keys to the consumer' as it invests in digital concierge

Puma is integrating AI technology to enhance customer experience and aims to regain market growth after recent financial losses.
Graphic design
fromForbes
16 hours ago

Google Pixel And Highsnobiety Build A Talent Pipeline For Fashion

The Pixel Institute of Fashion and Technology aims to support emerging designers by integrating technology into sustainable business practices.
#allbirds
NYC startup
fromThe Atlantic
2 days ago

The Allbirds Pivot Is a Terrible Idea ... Right?

Allbirds is pivoting to AI, changing its name to NewBird AI and investing $50 million in GPUs to revive its struggling business.
Artificial intelligence
fromEngadget
3 days ago

Shoe company pivots to AI compute in sign of a totally normal and healthy economy

Allbirds is pivoting from eco-friendly shoes to AI compute infrastructure, changing its name to NewBird AI and seeking shareholder approval for the transition.
Silicon Valley
fromSFGATE
1 week ago

The San Francisco tech world's most boring shoe is finally dead

Allbirds, once a dominant shoe brand for tech workers, sold for $39 million, marking a significant decline from its peak valuation.
Venture
fromwww.businessinsider.com
2 days ago

What Allbirds needs to do to make its Hail Mary AI pivot succeed

Allbirds plans to transform into an AI compute company after selling its shoe business, but faces significant challenges in funding and expertise.
NYC startup
fromThe Atlantic
2 days ago

The Allbirds Pivot Is a Terrible Idea ... Right?

Allbirds is pivoting to AI, changing its name to NewBird AI and investing $50 million in GPUs to revive its struggling business.
Artificial intelligence
fromEngadget
3 days ago

Shoe company pivots to AI compute in sign of a totally normal and healthy economy

Allbirds is pivoting from eco-friendly shoes to AI compute infrastructure, changing its name to NewBird AI and seeking shareholder approval for the transition.
Silicon Valley
fromSFGATE
1 week ago

The San Francisco tech world's most boring shoe is finally dead

Allbirds, once a dominant shoe brand for tech workers, sold for $39 million, marking a significant decline from its peak valuation.
Running
fromEsquire
1 day ago

What's a Barefoot Shoe and Do You Need One?

Barefoot sneakers promote natural foot engagement, leading to stronger muscles and better posture, but may not suit those with foot ailments.
Fashion & style
fromwww.theguardian.com
1 day ago

Luxury to high street jeans: can you tell the difference?

Denim fashion is thriving, with luxury and affordable brands gaining popularity, highlighting differences in quality and sustainability.
fromGamesBeat
1 day ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Digital life
fromBustle
1 day ago

You Can Pry This Cheugy Millennial Habit From My Cold, Dead Hands

Millennials prefer making big purchases on larger screens due to trust issues with mobile devices.
Women
fromYahoo Sports
1 day ago

WNBA Marketability Index 2026: Who Really Drives the League's Attention?

Caitlin Clark leads the WNBA Marketability Index, showcasing the growing influence of star players beyond performance.
AC Milan
fromSempreMilan
2 days ago

Cohen: 'Could lead to a change' - Milan board member Calvelli has close ties to Nike

AC Milan's partnership with PUMA may change due to Massimo Calvelli's relationship with Nike.
Real estate
fromwww.housingwire.com
2 days ago

The brands raising the bar in housing: The 2025 Exhibit Awards finalists announced

Branding is now a core competitive element in real estate and mortgage, influencing client loyalty and lead conversion.
Wearables
fromwww.fourfourtwo.com
2 days ago

Under Armour launches stunning new World Cup 2026 boot worn by Spain's best players

Under Armour's Shadow Elite 4 football boots enhance agility, control, and comfort, making them a top choice for players during the World Cup.
Bicycling
fromArs Technica
2 days ago

First look: Also's upcoming e-bike disconnects the pedals and wheels

Also's e-bike uses software to enhance the riding experience, transforming pedaling into a generator-driven process for a more engaging ride.
Video games
fromwww.theguardian.com
3 days ago

Why I'm embracing the latest uncool thing in gaming

Marathon offers a welcoming community for feminine-presenting players, contrasting with typical multiplayer experiences in gaming.
Barcelona
fromwww.fourfourtwo.com
4 days ago

Adidas goes for gold with stunning Lionel Messi World Cup 2026 boot

Adidas is creating a special 'golden hour' colorway for Lionel Messi's potential last World Cup appearance this summer.
E-Commerce
fromEntrepreneur
5 days ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
fromwww.nytimes.com
1 day ago

Linen, Cashmere and Other Fabrics That Revolutionized Fashion

Washi, because of its quality and texture, offers something not just tactile but psychologically soothing. It's about one-third the weight of cotton, light, breathable and dry to the touch.
Fashion & style
#ai
fromFuturism
2 days ago
Venture

What It Really Means That a Failing Shoe Brand "Pivoted to AI" and Its Stock Soared 700 Percent

from24/7 Wall St.
2 days ago
Artificial intelligence

A Shoe Company Rebranded as an AI Firm and the Stock Jumped 630%. One Analyst Says That's a Bubble Warning

fromFortune
3 days ago
NYC startup

From wool sneakers to GPUs: Allbirds' desperate AI pivot and 600% stock surge, explained | Fortune

Venture
fromFuturism
2 days ago

What It Really Means That a Failing Shoe Brand "Pivoted to AI" and Its Stock Soared 700 Percent

Allbirds pivots to AI, rebranding as NewBird AI, leading to a 700% stock surge despite previous financial struggles.
Artificial intelligence
from24/7 Wall St.
2 days ago

A Shoe Company Rebranded as an AI Firm and the Stock Jumped 630%. One Analyst Says That's a Bubble Warning

Allbirds rebranded as New Bird AI, causing a 630% stock surge despite lacking AI operations or revenue.
NYC startup
fromFortune
3 days ago

From wool sneakers to GPUs: Allbirds' desperate AI pivot and 600% stock surge, explained | Fortune

Allbirds is pivoting to AI infrastructure, driving a 600% stock increase despite no prior experience in the field.
fromDigiday
1 week ago

How did Nike's embattled heritage brand Converse reach a 15-year revenue low?

"Converse's issue is that it is iconic and it has not been able to shift and morph the consumer's impression of the brand enough to allow for SKU expansion," said Yates Jarvis, founder and principal of the e-commerce agency 2 Visions.
Chicago Bulls
#peloton
Marketing
fromThe Verge
1 day ago

Peloton, stay in your lane

Peloton is attempting a rebrand with celebrity endorsements and a focus beyond just fitness technology.
Business
from24/7 Wall St.
5 days ago

Peloton Can't Ever Recover

Peloton's stock has plummeted due to competition and changing consumer preferences, leading to declining revenue and losses.
Marketing
fromThe Verge
1 day ago

Peloton, stay in your lane

Peloton is attempting a rebrand with celebrity endorsements and a focus beyond just fitness technology.
Business
from24/7 Wall St.
5 days ago

Peloton Can't Ever Recover

Peloton's stock has plummeted due to competition and changing consumer preferences, leading to declining revenue and losses.
fromEsquire
4 days ago

8 Good-Looking Pairs of Comfortable Sneakers Made for Flat Feet

Getting shoes that work with your foot design rather than against it is a very good and necessary first step. A really great insole can help give much-needed support and stability.
Running
Business
from24/7 Wall St.
3 days ago

Why the Heritage Consumption Trend Is Lifting Levi's and Leaving Nike Behind

Levi Strauss is experiencing significant growth while Nike faces declining revenues and earnings.
Bicycling
fromThe Verge
4 days ago

A sleek, wearable airbag for cyclists is nearly here

A new airbag system integrated into a skinsuit for cyclists aims to enhance rider safety during high-speed races.
fromwww.theguardian.com
6 days ago

Metas AI glasses and the dawn of wearable tech - podcast

Meta's AI-powered glasses are designed to enhance personal presence, allowing users to engage more fully with their surroundings while offering features that could assist those with vision impairments or hearing loss.
Wearables
Fashion & style
fromEsquire
1 day ago

The 7 Best Dress Shoes for Men With Plantar Fasciitis

Dress shoes often lack support for plantar fasciitis, but some styles offer better comfort and arch support.
Marketing
fromDigiday
2 days ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
#nike
fromFast Company
2 weeks ago
Business

Nike stock is falling today. What the footwear brand said that has investors worried about the rest of 2026

Business
from24/7 Wall St.
3 days ago

Ben Carlson Exposes Nike's Paradox: Premier Brand, Terrible Stock

Nike remains a leading brand in athletic footwear but has significantly underperformed as an investment, with shares down 66% over five years.
Business
from24/7 Wall St.
5 days ago

HSBC Downgrades Nike to Hold as Turnaround Becomes a Show-Me Story With No Near-Term Catalysts

Nike's stock downgrade reflects a significant reassessment of its recovery timeline and underlying business value amid persistent market weaknesses.
Business
from24/7 Wall St.
2 weeks ago

Nike Just Can't Do It - The Turnaround Story Stumbles

Nike's stock fell 13.41% despite a 24.25% earnings beat, indicating investor skepticism about the company's turnaround progress.
Business
from24/7 Wall St.
2 weeks ago

Nike's China Reset Will Take 4 Quarters - Wall Street Is Done Waiting

Nike stock faces significant analyst downgrades and a prolonged recovery in China, leading to a 14.44% drop in early trading.
Business
fromFast Company
2 weeks ago

Nike stock is falling today. What the footwear brand said that has investors worried about the rest of 2026

Nike's recent earnings report showed mixed results, leading to a significant drop in stock prices despite beating revenue and earnings expectations.
Running
fromwww.theguardian.com
6 days ago

Should we all be wearing barefoot shoes? I put 15 pairs to the test here are my favourites

Barefoot shoes are minimalist footwear designed to mimic being barefoot, promoting foot strength and improving posture and running form.
#fashion
fromwww.nytimes.com
1 day ago
Fashion & style

The Garments That Altered the History of Clothing

Chanel revolutionized women's fashion by introducing comfort and confidence through her designs, particularly the little black dress.
Fashion & style
fromwww.nytimes.com
1 day ago

The Garments That Altered the History of Clothing

Chanel revolutionized women's fashion by introducing comfort and confidence through her designs, particularly the little black dress.
Marketing
fromVogue
1 day ago

Where Should Your Beauty Brand Be After 10 Years?

The beauty industry faces challenges as the original direct-to-consumer model becomes less viable due to rising costs and changing retail dynamics.
fromFuturism
6 days ago

Nike's AI Designed World Cup Jerseys Are a Disaster

FIFA seems to be nakedly price gouging fans on ticket prices, and may have even outright scammed them on the seats they overpaid for.
Artificial intelligence
Marketing
fromThedrum
2 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
fromwww.businessinsider.com
2 days ago

My dad is a sneaker collector. His basement is filled with 500 pairs of sneakers.

Brittany Antoinette Wilson's dad has been a collector for over 30 years, starting with comics and expanding to baseball caps and sneakers. His sneaker collection, now around 500 pairs, reflects his passion for fashion and appearance.
Fashion & style
Marketing tech
fromThedrum
3 weeks ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
#retail-media
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
fromEsquire
3 weeks ago

15 Crazy-Good Sneaker Deals at Amazon's Spring Sale

Amazon's Big Spring Sale is a made-up event designed to take your money, but it offers genuinely great deals for those willing to search for them.
E-Commerce
fromEsquire
2 weeks ago

The Best Sneaker Deals We Spotted in April (So Far)

The supportive high drop Cloudnova 2s are down from $170 to $115, making them an excellent choice for serious runners looking for quality at a discount.
Running
UX design
fromYanko Design - Modern Industrial Design News
1 month ago

This Concept Shoe Looks Like a Sports Car Melted Onto Your Foot - Yanko Design

An Alfa Romeo-inspired concept shoe treats automotive design as structural principle rather than surface decoration, featuring a seamless white upper and sculptural red midsole with panel-gap detailing.
Fashion & style
fromInsideHook
3 days ago

Your New Bespoke Shoes? They Used to Be Sneakers.

A new generation embraces bespoke footwear, blending hypebeast culture with traditional cobbling techniques for custom, limited-edition shoes.
NYC startup
fromTheregister
3 days ago

Allbirds shoe company moving to AI infra is the top

Companies are rebranding to capitalize on trends like blockchain and AI, despite lacking relevant experience.
Running
fromStrength Running
1 month ago

Super Shoes & Running Form: What the Science Actually Says - Strength Running

Carbon-plated super shoes significantly enhance running performance but alter biomechanics and stress distribution in the body compared to traditional trainers.
Fashion & style
fromFast Company
5 days ago

'We stole Lululemon's designs and made them less terrible for the environment'

Mumumelon creates eco-friendly dupes of Lululemon products to advocate for renewable energy in fashion.
Fashion & style
fromInsideHook
5 days ago

The 13 Best New Menswear Releases This Week

This week's menswear highlights include vintage Maison Margiela tees, Dr. Martens' anniversary shoes, and NN07's spring denim.
Running
fromFast Company
3 weeks ago

Kizik's next big step is a slip-on running shoe

Kizik is expanding its hands-free shoe technology with a partnership with New Balance and the launch of the Kizik Freedom Run.
fromForbes
1 week ago

Men's Wear In The Post-Covid Age: High Tech And High Touch

"They're everyday professionals who simply don't have the time to shop the traditional way," said Kneen about J. Hilburn customers. Instead, stylists manage fit, fabrics and wardrobe planning, effectively outsourcing the entire process for busy professionals.
Fashion & style
fromEsquire
1 week ago

You Need a Pair of Low-Profile Sneakers

Low-profile sneakers are a versatile style that can be as low as wearing socks with soles or provide more coverage just below the ankle.
Fashion & style
Fashion & style
fromEsquire
2 weeks ago

The Mens Shoe Trends You Should be Shopping This Spring

Transitional weather requires versatile footwear choices, including fisherman sandals, canvas sneakers, and backless loafers for spring.
Soccer (FIFA)
fromwww.fourfourtwo.com
2 months ago

Leather football boots are dying and this is why

Football boot makers are moving away from natural leather due to environmental and legal pressures, performance-driven material innovations, and cost considerations.
fromArs Technica
1 month ago

The physics of squeaking sneakers

Tuning frictional behavior on the fly has been a long-standing engineering dream. This new insight into how surface geometry governs slip pulses paves the way for tunable frictional metamaterials that can transition from low-friction to high-grip states on demand.
Science
fromNature
1 month ago

The surprising science of squeaky sneakers

Squeaking occurs across various contexts including shoes, bike brakes, rubber tires, and biomedical implants when soft and hard surfaces contact each other. Researchers used high-speed photography to study a rubber block sliding across hard acrylic to identify the source of these sounds. The investigation revealed that pulses similar to earthquake dynamics drive the squeaking phenomenon.
Science
fromwww.npr.org
2 months ago

'E-bike for your feet': How bionic sneakers could change human mobility

The system, tested in prototype form by NPR at the company's headquarters, consists of fairly standard-looking sneakers with a carbon fiber plate running through the soles. These sneakers are attached at the back to close-fitting, 3D-printed titanium leg shells that cinch to the calves. The battery-powered contraptions, containing complex motors, sensors and circuitry, weigh a couple of pounds and look like something out of Terminator or RoboCop.
US news
Wearables
fromEntrepreneur
2 months ago

Nike's Bionic Sneakers Are Like 'E-Bikes for Feet'

Battery-powered Project Amplify sneakers augment lower-leg movement, adding propulsion that helps everyday runners and walkers move faster and farther, with a planned 2028 commercial launch.
fromFast Company
1 month ago

Don't blame Nike for Kash Patel's ugly sneakers

Patel's bespoke shoes were black, white, and yellow, and featured a number 9 on the side to signify that he is the bureau's ninth director. A "K$H" logo on the tongue is Patel's personal logo (FBI directors have personal logos now), and a skull from the Marvel character Punisher appeared across the back of the shoe, along with the FBI's slogan "Fidelity, Bravery, Integrity."
Fashion & style
fromWIRED
1 month ago

On Running Is Finally Ramping Up Production of Its 'Hyper-Foam' Spray-On Shoes

Specifically, the company is focusing on the production of its newest, weirdest shoe-a giant soled laceless running shoe with a single-piece toe box made of "hyper-foam" plastics sprayed on by robot arms. The plastics are 40 percent biofoam, and the shoe is made of just eight pieces; On says its minimalist approach saves on the shoe's carbon footprint.
Running
Business
fromFortune
2 months ago

With Foot Locker in trouble, JD is set to pounce in the US | Fortune

JD Sports is aggressively expanding its U.S. footprint toward 800 stores to capture growth in the booming $24 billion sneaker market and rising brand awareness.
Fashion & style
fromBustle
2 months ago

Stylish Walking Shoes That Podiatrists Swear By

Choose walking shoes with breathable uppers, cushioned midsoles, wide toe boxes, and effective arch support for comfort and style regardless of brand or price.
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