"Here at The Goods, you won't find us rounding up meme-able cultural moments or award-circuit films as 2025 comes to a close. (We'll leave that to the pros.... er, our colleagues.) What we can and will offer you, however, is the sum total of our year, a year spent obsessing over anything and everything...well, anything and everything product-related. We've spent the better part of 12 months immersed in the latest and greatest releases as or before they hits shelves (or e-commerce sites),"
"We've committed to this annual undertaking not because it means scoring a coveted drop before it launches or being propositioned with the occasional freebie, but because we want to continue to deliver quality product journalism on all the biggest, best and most important releases across the space - and because, as cynics, we're fairly resolute in our stance that a ton of stuff on the market is junk."
"Each has earned a coveted spot on this list for a reason: aesthetic dominance, functional superiority, total idiosyncrasy. Read on for the 25 best products of 2025. After a few years of Adi-domination, Nike has returned (under new leadership) with a banner 2025, returning to a dual-pronged playbook of innovative technology and deep nostalgia for one of their more prolific years in recent memory."
The Goods spent the better part of 12 months procuring and testing hundreds of products, often before or as they reached shelves and e-commerce sites. The selection spans a wide range of categories, including digital cameras, running shoes, espresso machines, bedding, watches, and speaker systems. Items earned placement for reasons such as aesthetic dominance, functional superiority, or idiosyncratic appeal. The editorial team emphasizes rigorous, independent product journalism aimed at helping consumers determine whether purchases are worth their money. Nike emerged as a standout brand in 2025 thanks to new leadership and a blend of innovation and nostalgia.
Read at InsideHook
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