An Oscar is worth campaigning for. The box office bounce accounts for, on average, $39m (29m) for a film that is nominated for and then wins the best picture award, depending on where it is in its theatrical release cycle. An Oscar can be career-changing for below-the-line crew, and life-changing for an actor or director.
The model for film-makers, who are the only people I really care about at the end of the day, is broken and it's not AI that's causing that, Proyas tells the Guardian. It's the industry, it's streaming. He says residuals that film-makers used to rely on between projects are drying up in the streaming era, and the budgets for projects becoming smaller.