"The model for film-makers, who are the only people I really care about at the end of the day, is broken and it's not AI that's causing that, Proyas tells the Guardian. It's the industry, it's streaming. He says residuals that film-makers used to rely on between projects are drying up in the streaming era, and the budgets for projects becoming smaller."
"Based on a 1920 Czech satirical play, the film stars Samantha Allsop, Lindsay Farris and Anthony LaPaglia and has been filming since October last year. Proyas's company, Heretic Foundation, was established in Alexandria in Sydney in 2020, and Proyas described it at the time as a soup to nuts production house for film. He says RUR can be made at a fraction of the US$100m cost it would have been in a traditional studio."
Capitalist forces drive much of current AI advancement while AI application in filmmaking can enable artistic liberation and reduced production barriers. Streaming has eroded residuals and shrunk budgets, breaking the traditional economic model filmmakers relied on and prompting a need to rebuild the system. Lowering cost thresholds through AI allows more projects to be made for less and increases potential for retained ownership. A contemporary film reimagines a 1920 Czech satirical play about robot emancipation, with production using virtual production tools and a technology partnership to create generative AI assets in real time. A production house established in 2020 supports that workflow.
Read at www.theguardian.com
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