#fan-monetization

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#taylor-swift #album-sales #music-marketing #creator-economy #subscriptions #attention-economy
Music
fromConsequence
3 weeks ago

Taylor Swift Girl-Bossed Too Close to the Sun With Her 28 Album Variants

Taylor Swift sold 2.7 million copies of The Life of a Showgirl in 24 hours by using multiple variants and limited editions to drive repeat purchases.
fromWIRED
3 weeks ago

Patreon CEO Jack Conte Wants You to Get Off of Your Phone

Jack Conte hates the word "influencers." As the CEO of Patreon, he would rather people call artists "creators" if what they do is build loyal fanbases willing to pay for what they do online. While platforms like TikTok encourage their power users to sell doodads on the TikTok Shop, Patreon wants people to buy into the platform's stars. To pay a few bucks a month to read what they write or listen to what they have to say.
Startup companies
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