#event-crm
#event-crm

fromHarvard Business Review

Generative engine optimization KPIs that actually matter for marketing teams

Generative AI disrupts the buyer journey, necessitating new GEO KPIs to measure brand visibility and performance in AI-driven search results.

Startup companies

The End of One-Size-Fits-All Enterprise Software

1 hour ago

Marketing

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

fromHarvard Business Review

Generative engine optimization KPIs that actually matter for marketing teams

Generative AI disrupts the buyer journey, necessitating new GEO KPIs to measure brand visibility and performance in AI-driven search results.

Startup companies

The End of One-Size-Fits-All Enterprise Software

1 hour ago

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Taste has become the scarce resource in a world flooded with content, shifting focus from attention to quality judgment.

The Real Reason Your Leads Aren't Converting Into Sales

Many businesses fail to convert leads due to a lack of process after initial interest, known as the 'Final Mile Problem'.

E-Commerce

Online Brands That Ignore This Type of AI Will Lose Customers

Agentic commerce allows AI agents to autonomously manage the entire online shopping journey for consumers.

Meta expands Instagram management APIs

Meta updates Instagram APIs to enhance third-party social media management capabilities, including partnership ads and new performance metrics.

Beehiiv adds even more features to go up against competitors and win over creators

Beehiiv is expanding its platform with new tools to attract content creators and enhance audience engagement and monetization.

Beehiiv rolls out new creator tools, including webinars and customizable paywalls | TechCrunch

Beehiiv is evolving into an all-in-one platform for creators with new features like webinars, AI analytics, metered paywalls, and paid trials.

Media industry

19 hours ago

Beehiiv adds even more features to go up against competitors and win over creators

Beehiiv is expanding its platform with new tools to attract content creators and enhance audience engagement and monetization.

Beehiiv rolls out new creator tools, including webinars and customizable paywalls | TechCrunch

Beehiiv is evolving into an all-in-one platform for creators with new features like webinars, AI analytics, metered paywalls, and paid trials.

The Event Job Market's New Rules

The current job market is challenging, with niche roles requiring specific experience and personal touch in recruitment.

fromAWeber

Draft, Send, and Analyze. All From ChatGPT

AWeber integrates with ChatGPT, allowing users to manage email marketing through interactive visual tools and direct queries.

Business intelligence

Google pitches Agentic Data Cloud to help enterprises turn data into context for AI agents

Google is enhancing its data and analytics portfolio to compete with AWS and Microsoft in AI data management.

fromSocial Media Examiner

18 hours ago

Increasing Conversions: Quick Wins That Work in 2026 : Social Media Examiner

Conversions are harder to achieve in 2026 due to increased digital noise and the need for consistent small efforts.

#meta

Online Community Development

fromEngadget

Threads introduces 'live chats' for following live events

Meta introduces live chats on Threads for real-time conversations about live events, enhancing community engagement.

Meta expands access to AI business assistant

Meta expands its AI business assistant to global advertisers, enhancing support and optimizing ad campaigns with tailored recommendations.

Online Community Development

Meta expands access to Meta AI business assistant

Meta expands its AI business assistant to global advertisers, enhancing support and optimizing ad campaigns with tailored recommendations.

fromEngadget

Threads introduces 'live chats' for following live events

Meta introduces live chats on Threads for real-time conversations about live events, enhancing community engagement.

Meta expands access to AI business assistant

Meta expands its AI business assistant to global advertisers, enhancing support and optimizing ad campaigns with tailored recommendations.

Meta expands access to Meta AI business assistant

Meta expands its AI business assistant to global advertisers, enhancing support and optimizing ad campaigns with tailored recommendations.

more#meta

fromwww.businessinsider.com

Disney staffers have an 'AI Adoption Dashboard.' One Claude user invoked the chatbot 460,000 times in 9 days.

Disney is tracking internal AI usage through an 'AI Adoption Dashboard' that shows employee token usage and promotes competition among staff.

Software development

fromTechzine Global

fromNonprofit Tech for Good

The SaaSpocalypse is a myth, and Salesforce proves it

The SaaSpocalypse is unlikely; building software with AI has value, exemplified by Salesforce's Headless 360 and its new MCP tools.

7 Steps to Turn Your SMS Program into a Storytelling Engine

SMS is one of the most underused answers to that problem. Texts get opened, they feel personal, and the barrier to respond is lower than almost any other channel. When you ask a question, people answer. And what comes back can become some of your most compelling content.

Fundraising

UX design

fromInfoQ

Dynamic Moments: Weaving LLMs into Deep Personalization at DoorDash

DoorDash is focusing on hyper-personalization to enhance user experience and capture all shoppable moments beyond just restaurant food.

Digital life

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.

European startups

impact.com appoints a raft of new Business Development Representatives as the technology company's client roster grows by more than 50%

impact.com expands its team in EMEA following a $150 million investment to enhance partnership automation technology.

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.

fromHollywood Life

How To Find Your Audience for Content Marketing

Understanding your audience is essential for successful content marketing.

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.

fromHollywood Life

How To Find Your Audience for Content Marketing

Understanding your audience is essential for successful content marketing.

more#content-marketing

#linkedin

LinkedIn's AI is changing how content gets distributed | MarTech

LinkedIn prioritizes saves over likes and comments, fundamentally changing how content reach is determined.

fromInc

Make These 3 Changes to Your LinkedIn Posts to Improve Reach With the 360 Brew Algorithm

Creators must adapt their content strategies to align with algorithm changes for improved reach and engagement.

LinkedIn's AI is changing how content gets distributed | MarTech

LinkedIn prioritizes saves over likes and comments, fundamentally changing how content reach is determined.

fromInc

Make These 3 Changes to Your LinkedIn Posts to Improve Reach With the 360 Brew Algorithm

Creators must adapt their content strategies to align with algorithm changes for improved reach and engagement.

Salesforce launches Headless 360 to support agentfirst enterprise workflows

Salesforce's Headless 360 platform enables software agents to execute business processes directly through APIs, enhancing enterprise workflows without human interfaces.

Salesforce redesigns platform for agent-driven automation | MarTech

Salesforce launched Headless 360, an API-first system enabling AI agents to access data and workflows without a traditional user interface.

DevOps

Salesforce launches Headless 360 to support agentfirst enterprise workflows

Salesforce's Headless 360 platform enables software agents to execute business processes directly through APIs, enhancing enterprise workflows without human interfaces.

Salesforce redesigns platform for agent-driven automation | MarTech

Salesforce launched Headless 360, an API-first system enabling AI agents to access data and workflows without a traditional user interface.

Delivering Content At Scale With AI: 4 Ways To Maintain Control

Establishing a gold source content foundation is essential for scalable, consistent, and personalized content delivery in marketing.

E-Commerce

fromGREY Journal

Your Shopify Store Is Already in ChatGPT

Shopify Agentic Storefronts enables merchants to sell on AI platforms, significantly increasing traffic and order conversions without additional fees or installations.

Media industry

fromExchangewire

The Measurement Blind Spot

Media planning often prioritizes measurable metrics over actual consumer behavior, leading to ineffective strategies in a fluid media landscape.

#ai

Artificial intelligence

AI is upending the SaaS game

Social media marketing

Hands on with X's new AI-powered custom feeds | TechCrunch

fromFortune

5 days ago

AI's next act: how Salesforce is turning efficiency gains into revenue | Fortune

AI is beginning to show measurable results in cost reduction and revenue impact, but few companies have achieved significant outcomes yet.

fromRAIN News

Marketing tech

IAB event will focus on AI reshaping digital advertising

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.

AI is upending the SaaS game

AI significantly enhances log examination by quickly identifying issues, making data production more valuable than mere interpretation.

Hands on with X's new AI-powered custom feeds | TechCrunch

X launches Grok-powered Custom Timelines for personalized feeds, enhancing user engagement while discontinuing X Communities due to declining usage.

fromFortune

5 days ago

AI's next act: how Salesforce is turning efficiency gains into revenue | Fortune

AI is beginning to show measurable results in cost reduction and revenue impact, but few companies have achieved significant outcomes yet.

fromRAIN News

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.

Email Marketing Calendar: How to Plan a Year of Campaigns

An email marketing calendar is essential for small businesses and nonprofits to engage subscribers effectively throughout 2026.

Email platform decisions require more than the latest innovation | MarTech

Innovation in email platforms requires careful evaluation to ensure alignment with business needs and future-proofing strategies.

in 1 month

AI-driven email personalization strategies that actually work

Email personalization using AI significantly enhances lead generation and revenue by creating tailored experiences based on CRM data.

fromVerticalResponse

Email Marketing Calendar: How to Plan a Year of Campaigns

An email marketing calendar is essential for small businesses and nonprofits to engage subscribers effectively throughout 2026.

Email platform decisions require more than the latest innovation | MarTech

Innovation in email platforms requires careful evaluation to ensure alignment with business needs and future-proofing strategies.

in 1 month

AI-driven email personalization strategies that actually work

Email personalization using AI significantly enhances lead generation and revenue by creating tailored experiences based on CRM data.

Marketing tech

B2B marketers are drowning in data but starving for insight | MarTech

11 hours ago

Your Marketing Is Great. Your Results Aren't. Here's Why.

Marketing teams must unify efforts across channels to drive real results and improve visibility.

5 B2B marketing tactics beyond lead generation | MarTech

B2B lead generation models must evolve to reflect the non-linear buyer journey and improve sales and marketing alignment.

AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility

32% of buyers find new B2B vendors through generative AI chatbots, making AEO strategies essential for visibility in the buying journey.

Marketing

Your CRM knows more about your buyers than your personas do | MarTech

Most B2B marketing teams ignore rich internal customer data sources that reveal real buyer language, objections, and onboarding pain, limiting messaging effectiveness.

B2B marketers are drowning in data but starving for insight | MarTech

B2B marketers struggle to convert abundant data into actionable insights despite heavy investments in data tools.

11 hours ago

Your Marketing Is Great. Your Results Aren't. Here's Why.

Marketing teams must unify efforts across channels to drive real results and improve visibility.

5 B2B marketing tactics beyond lead generation | MarTech

B2B lead generation models must evolve to reflect the non-linear buyer journey and improve sales and marketing alignment.

AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility

32% of buyers find new B2B vendors through generative AI chatbots, making AEO strategies essential for visibility in the buying journey.

Marketing

Your CRM knows more about your buyers than your personas do | MarTech

How to choose the right research partner and get better B2B results | MarTech

Research partnerships enhance reach and credibility, leading to better engagement and conversion rates for research initiatives.

Mistakes to avoid when A/B testing

A/B testing optimizes website conversion rates by comparing a variant against a control to determine which performs better.

1 hour ago

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.

fromVariety

9 hours ago

Variety's Entertainment Marketing Summit Takeaways: How to Market at the Speed of AI, Work With Creators and Make Campaigns Authentic Because 'Fans Are Smart, It Has to Feel Real'

Live experiences are central to marketing, with brands treating audiences as distribution channels and emphasizing authenticity and originality.

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.

Growth hacking

2 weeks ago

How to Fix CRM Adoption Before It Kills Your Startup

CRM software amplifies existing operational dysfunction rather than fixing it, requiring proper processes and habits for effective use.

SAP and Google Cloud Join Forces to Revolutionize AI-Driven Marketing

SAP SE and Google Cloud are integrating AI agents to enhance marketing strategies through unified data access and multi-agent orchestration.

AI + human ingenuity: Where creative and technical teams meet | MarTech

Balancing AI adoption with maintaining a human brand identity is crucial for successful marketing.

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.

fromWWD

10 hours ago

SAP and Google Cloud Join Forces to Revolutionize AI-Driven Marketing

SAP SE and Google Cloud are integrating AI agents to enhance marketing strategies through unified data access and multi-agent orchestration.

AI + human ingenuity: Where creative and technical teams meet | MarTech

Balancing AI adoption with maintaining a human brand identity is crucial for successful marketing.

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data for informed decision-making and competitive advantage.

23 hours ago

10 common mistakes that reduce your communications ROI (and how to fix them!)

Aligning communications strategies with business vision and sales activity is crucial for maximizing ROI.

in 1 month

Best workflow automation software: How to choose the right tool for your growth stage

Workflow automation tools enhance efficiency by automating repetitive tasks across systems, allowing teams to focus on strategic work.

Martech replacement is slowing, and that changes everything | MarTech

Martech replacement activity sharply declined in 2025 across major categories, indicating a significant shift in behavior among marketing teams.

How's your martech stack shaping up? | MarTech

Marketers are invited to participate in the 2026 State of Your Stack survey to assess their martech stack's effectiveness and compare it with industry standards.

16 hours ago

Martech replacement is slowing, and that changes everything | MarTech

Martech replacement activity sharply declined in 2025 across major categories, indicating a significant shift in behavior among marketing teams.

How's your martech stack shaping up? | MarTech

Marketers are invited to participate in the 2026 State of Your Stack survey to assess their martech stack's effectiveness and compare it with industry standards.

Clinch Brings AI-driven Creative Personalisation to Pause Ads Through OpenGlass Partnership

Clinch's ad-serving tags are certified for OpenGlass's Advanced CTV Formats, enabling personalized advertising across major streaming platforms.

fromwww.businessinsider.com

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Artificial intelligence empowers marketers to create personalized customer experiences and scale innovative strategies effectively.

AEO metrics every marketer should track in 2026

AEO is a marketing strategy for brands to enhance visibility in AI-driven answer engines like ChatGPT and Copilot.

fromThe Drum

Optimizing Your B2B Marketing Strategy with Video

Immersive video allows marketers to engage buyers in new and innovative ways, creating a more impactful connection that traditional methods may not achieve.

Marketing

fromExchangewire

Thrad Launches Managed Service for ChatGPT Ads

Thrad launches a managed service for ChatGPT ads, enabling brands to reach 900 million users through native, conversational placements.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

Impact.com acquires SaaSquatch to enhance customer referral technology, enabling brands to build authentic partnerships with consumers.

If your AI content feels generic, this is why | MarTech

AI accelerates content creation but risks losing brand voice and authenticity.

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.

Marketing

Before You Automate Marketing With AI, Decide What Should Never Be Automated

If your AI content feels generic, this is why | MarTech

AI accelerates content creation but risks losing brand voice and authenticity.

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.

Marketing

Before You Automate Marketing With AI, Decide What Should Never Be Automated

more#ai-in-marketing

fromPractical Ecommerce

Mixed Reports on AI Ecommerce Traffic

AI-referred visitors show higher engagement and conversion rates, but early data indicates modest overall traffic from AI channels.

fromAmazon Web Services

Amazon Quick for marketing: From scattered data to strategic action | Amazon Web Services

Disconnected marketing systems hinder campaign effectiveness and timely insights.

How Mobile Became The Foundation Of Omnichannel Identity | AdExchanger

Identity today relies on combining various signals, with mobile devices providing crucial insights for effective marketing strategies.

16 hours ago

Six Ways AI Can Help The Public Relations Industry

AI is transforming public relations by enhancing problem-solving, strategic thinking, and operational efficiency.

18 hours ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.

fromNeil Patel

Marketing Measurement 101: How to Measure Marketing ROI

Measuring marketing ROI requires causal proof, not just attribution, to understand actual impact and navigate structural visibility gaps.

How to unify and orchestrate your B2B data to drive revenue | MarTech

B2B organizations face revenue loss due to misalignment between marketing and sales, leading to ineffective acquisition strategies.

fromSearch Engine Roundtable

OpenAI ChatGPT Ad Manager Interface

ChatGPT ad management interface allows campaign creation, budget setting, and CPC limits for advertisers.

The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing

Generative engine optimization (GEO) is reshaping marketing strategies and influencing how customers discover brands through AI tools.

fromSearch Engine Roundtable

Google Ads AI-Qualified Call Conversions

Google Ads introduces AI-qualified call conversions to assess call quality beyond just duration.

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.

Adobe builds an 'agentic content supply chain' for the AI era

Adobe's new tools automate content creation and enhance branding through generative AI and agentic assistants.

Adobe rebrands Experience Cloud as 'CX Enterprise,' goes all-in on AI agents | MarTech

Adobe is launching CX Enterprise, an AI-first platform integrating creative and marketing capabilities, at Adobe Summit 2026.

fromComputerworld

Adobe builds an 'agentic content supply chain' for the AI era

Adobe's new tools automate content creation and enhance branding through generative AI and agentic assistants.

Adobe rebrands Experience Cloud as 'CX Enterprise,' goes all-in on AI agents | MarTech

Adobe is launching CX Enterprise, an AI-first platform integrating creative and marketing capabilities, at Adobe Summit 2026.

Marketers are putting personalization first on the data activation wishlist

Personalization at scale is the top data activation investment priority at 38%, followed by real-time campaign optimization and audience segmentation.

fromExchangewire

Seedtag Revolutionises Media Planning & Activation with the Launch of NeuroX

NeuroX revolutionizes media planning by using Neuro-Contextual AI for precise audience targeting across premium publishers and broadcasters.

fromRAIN News

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.

1 month ago

Introducing the Agentic Customer Platform

AI outputs often fail to produce business outcomes because AI lacks the contextual knowledge and human judgment embedded in teams.

Pinterest CPG promotions outperform benchmark ROIs

Pinterest Pin promotions significantly outperform standard social media benchmarks for ROI in CPG campaigns.

fromAmazon Web Services

6 days ago

From hours to minutes: How Agentic AI gave marketers time back for what matters | Amazon Web Services

AWS Marketing's TAA team developed an AI solution that drastically reduces webpage assembly time, enhancing efficiency and content quality for marketing teams.

How HubSpot became the #1 CRM in AI search [A case study]

Buyers increasingly use AI-search engines for product comparisons, prompting HubSpot to measure AI visibility with XFunnel for optimization.

2 weeks ago

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.

fromNeil Patel

2 weeks ago

How High-Growth Companies Actually Measure Marketing

A layered approach combining multiple measurement methods is essential for effective marketing analysis and decision-making.

1 month ago

Designing The Marketing Journey For AI And Human Buyers

B2B marketers must optimize for both AI systems and human buyers, as AI research assistants now shape the initial discovery phase before traditional buyer journeys begin.